Tasting Rooms

Tales of the Cocktail® 2024 Tasting Rooms

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Brands from around the world come together in Tales of the Cocktail Tasting Rooms to offer you the best pours. Step up to the bars located around the conference floors and explore turn-key bars and experiential tasting rooms.

View the TOTC2024 Conference Agenda

TOTC2024 Tasting Room Types

Brand Education

These interactive educational workshops are a space where attendees can taste and learn.

Experiential Tasting Rooms

Taste the latest and most legendary pours that the best spirits brands in the biz have to offer.

This year’s Traditional Tasting Rooms can be found on the first and second floors.

First floor: Algiers, Carrollton, Fountainbleu, Gentilly, and Esplanade

Second floor: Maison, Salon 1A and Salon 1B

Fountain Bar

Located at the fountain on the first floor of The Ritz-Carlton, New Orleans, this bar allows attendees to grab a quick cocktail while on the go in between sessions.

Grab & Geaux

Now found on the second floor of The Ritz-Carlton, New Orleans, Grab & Geaux is a TOTC staple for tasting new products and old favorites.

No & Low Bar

Sample something new and learn about drinking trends on the rise at the No + Low Bar. This space showcases spirit-free and low-ABV products and cocktails at The Ritz-Carlton, New Orleans. Find the No & Low Bar on the first floor.

Meet the Distillers

Meet the Distillers, TOTC’s signature trade show offers guests an up close and personal experience with their favorite spirits brands. Taste samples, meet the makers, and get a firsthand account of distillations from across the globe. This year, MTD will be held on Thursday from 10 a.m. to 5 p.m., and is available to all with a Seminar & Tasting Week Pass, Tasting Week Pass, Seminar & Tasting Day Pass for Thursday, and Tasting Day Pass for Thursday.

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