Submit a Seminar Proposal

Guidelines for submitting a Seminar Proposal for Tales of the Cocktail® 2022

Thank you for your interest in sharing your seminar topic ideas at Tales of the Cocktail®! Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events.

In 2022, Tales of the Cocktail will be celebrating its 20th anniversary with the global drinks community July 25th – 29th, 2022 in the heart of the French Quarter. TOTC2022 is a hybrid conference – with opportunities to present both in-person in New Orleans and/or virtually. Be a part of the celebration and contribute your ideas and expertise! Submit an educational seminar proposal for Tales of the Cocktail 2022 (TOTC2022) by 11:59 PM CST on January 16, 2022.

Important Links:

Review the 2022 Seminar FAQs and seminar proposal application before starting your proposal.
– View the past 8 years of educational seminars presented at Tales of the Cocktail® here.

-View the 2022 Presenter Benefit Guidelines here.
– Meet the 2022 Education Advisory Committee Members here


2022 Seminar Proposal Period Dates & Deadlines

November 16, 2021 - Seminar Proposal Period OPEN

January 16, 2022 11:59 PM CST - Seminar Proposal Period CLOSED

March 3 - March 12, 2022 - TOTC2022 Seminar Proposal Phone Interviews

April 7, 2022 - TOTC2022 Accepted seminar Invitations Sent

April 14, 2022 - Final TOTC2022 Seminar Titles, Descriptions, & Panelists Due

May 11, 2022 - TOTC2022 Seminar Cocktails/Serves Finalized

May 11, 2022 - TOTC2022 Draft PowerPoints Due

July 25 - July 29, 2022 - Tales of the Cocktail® 2022

2022 Theme: Progress

PROGRESS illustrates the adaptive change of the drinks industry. Tales of the Cocktail Foundation is inspired to embrace this theme in 2022 to showcase the transformative atmosphere and nature of our community. This theme galvanizes the intention of the year to advance the spirits industry in new, exciting seminar topics.

Types of Seminars

In-Person or Digital:

101/201: 60 mins. 1 presenter.

Panel: 60-90 mins. 1 moderator and 3-4 panelists. The most common format. 

#SEDTalk:  Each presenter speaks for 10-15 mins. Spirits, Education, and Development.  Deep dive into specific SED topics, presented in a series like TED Talks.

  • Business
  • Culture
  • Beyond the Bar
  • Other

Short Format: 20-30 minute standalones. 1-2 presenters. Singular topic, in-depth.

Interview 10-30 mins. 1 interviewer and 1 interviewee. 

In-Person Only:

Exclusive Tastings: 90 mins. 1-2 presenters. An opportunity for attendees to taste rare and/or unobtainable spirits via showcase. 

Lab Style/Technique: Hands-on technique building, or teaching a physical skill. Hands on for attendees allowing for engagement with equipment or other experiential learning style models.Tastings and cocktails may be served but are not mandatory.

Digital Only:

Roundtable: 60-90 mins. 1 moderator and up to 9 participants. Larger format space to include a variety of experts on a specific topic, often related to Beyond the Bar or Bar Recovery.

If you have an idea for a Tales of the Cocktail® 2022 Brand Activation, potential Spirited Dining + Drinking, or a Beyond the Bar Activation, please email

Seminar Proposal How-To Video

Learn more about the seminar proposal period with Culture Advisory Committee Co-Chair Claire Warner, along with Lynn House, previous Beyond the Bar Education Advisory Committee Co-Chair, and Laura Green, a previous member of the Beyond the Bar Advisory Committee.

For Spanish Closed Captioning: Click Settings – Subtitles – Spanish.

Translation via YouTube auto-translate, we apologize for any errors.

Elija configuraciones y elija subtítulos para español. Traducido automáticamente por YouTube. Disculpas por los errores.


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