Our Mission

Tales of the Cocktail Foundation, a 501(c)(3) Non-Profit Organization, is the global leader in spirits education and a platform to address issues facing the industry. The mission of the Foundation is to Educate, Advance, and Support the global drinks industry through programs that benefit individuals and organizations in the industry and to make a lasting impact in our host communities.

EDUCATE

We believe in the power of education to advance the hospitality industry. TOTCF Programs connect the community to the knowledge of industry leaders and innovators via seminars surrounding spirits history, new craft techniques, business training, an online knowledge base, access to emerging products, and direct mentorship that can change career trajectory and lives.

ADVANCE

We are a platform for thought leadership and development of standards around key issues facing our industry. Woven throughout our programs are professional networking and community building opportunities to better connect our diverse, global community. We accelerate the growth of the spirits industry through forward-thinking partnerships and mentorship programs, such as the Cocktail Apprentice Program, to develop the next generation of industry leaders.

SUPPORT

We create lasting impact in the communities we serve through financial and promotional support programs geared toward individuals, organizations and communities that define the history and future of the industry. We provide direct resources in areas such as education, healthcareaddiction, sustainability and diversity.


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