Tales of the Cocktail

July 19-24, 2026

With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques, featuring in-person education, tastings, networking, and awards programming.

Spirited Awards

July 23, 2026

Don’t miss this year’s 20th annual Spirited Awards ceremony, honoring the best in the drinks industry!

Since its founding in 2007, the Spirited Awards have become one of the industry’s most revered awards, recognizing beverage professionals, products, establishments, journalists, and media across every facet of the spirits and cocktail industry on a global scale. The award categories spotlight a range of talent, ensuring each aspect of the industry is well represented and recognized for its contributions.

The Spirited Awards are comprised of industry accolades, both U.S. and International, and a few highly coveted, overall awards that transcend regionality, including World’s Best Bar, World’s Best Cocktail Menu, and Tales Visionary Award.

Tales Passport

3 Days of Award-Winning Chefs, the World’s Best Bars, and Immersive Experiences

July 22-25, 2026

A new platform built to share Tales’ unparalleled access with the enthusiasts who love cocktail culture from the other side of the bar. More than a series of events, Tales Passport opens the door to the talent, places, knowledge, and experiences that have, until now, been reserved almost entirely for industry insiders – the people, techniques, and stories behind the world’s most celebrated drinks. Cocktail enthusiasts can now enjoy unprecedented access to the talent, experiences, and culture that have made Tales of the Cocktail the world’s leading cocktail conference, with the inaugural chapter debuting in New Orleans this July.