Whether you are a new partner to Tales of the Cocktail Foundation or a returning partner from Tales past, TOTCF has many new updates and opportunities to share.
TOTCF partnership brings spirits industry professionals from around the world together to experience your brand(s) and product(s). We offer a wide range of programming to allow for brands both large and small to be a part of Tales of the Cocktail®.
Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s premier cocktail festival. This summer, the global drinks industry will gather digitally for the 18th Annual Tales of the Cocktail®.
Though it will be in a different form this year, we are formulating a plan to ensure we are able to honor a nearly two-decades-long tradition in ways that are safe and feasible.
Tales of the Cocktail® is equal parts cocktail conference and family reunion, featuring a schedule of educational seminars, tastings, competitions, and networking events — representing the latest our industry has to offer. Catch up with old friends, learn some new techniques, and further your career at Tales of the Cocktail® 2020.
In 2020, Tales of the Cocktail Foundation invites sponsors to support year-long education initiatives at at our annual events, Tales of the Cocktail® and Tales on Tour®. Annual Education Partners will help underwrite the educational seminars, allowing partners to directly support our Education Committee and the costs of offering innovative, inclusive, and stimulating education at each of our events.
Tales of the Cocktail Foundation welcomes Official Partnerships designed to extend engagement with the Tales' initiatives and events. Official Partnerships provide curated placement within Foundation programming, while keeping shared goals in mind.
Cocktail Apprentice Program
Tales of the Cocktail Foundation's COCKTAIL APPRENTICE PROGRAM® is an association of global bartenders. Accepted apprentices learn through mentorship and experience. CAP Partnerships help support the program.
Since 2007, the SPIRITED AWARDS® has become one of the most prestigious and coveted honors in the industry. Recognizing bars, bartenders, ambassadors, writers, and distillers, the Awards showcase the talent found throughout the global drinks industry.
Dame Hall of Fame
Dame Hall of Fame® serves to acknowledge outstanding leaders and encourage mentorship throughout the drinks industry. In 2019, Tales of the Cocktail Foundation® and Ladies United for the Preservation of Endangered Cocktails (LUPEC) recognized the work of three outstanding industry individuals by inducting them as the newest members of the Dame Hall of Fame®. In addition to the celebratory luncheon, in 2020 we look to expand recognition in our industry by introducing a keynote speaker.
Beyond the Bar
Beyond the Bar discusses, supports, and empowers action to improve health and wellbeing within the global drinks industry. Tales of the Cocktail® 2020 Beyond the Bar activations will include fitness classes, sobriety programming, and trainings to encourage sustainable lifestyles in our industry.