Tales of the Cocktail Foundation – Partnership Opportunities
Whether a new partner to Tales of the Cocktail Foundation or a returning partner from Tales past, there are new updates and opportunities to share in 2022
A Tales of the Cocktail Foundation partnership brings spirits industry professionals from around the world together to experience brand(s) and product(s). The Foundation offers a wide range of programming to allow for brands both large and small to be a part of Tales of the Cocktail®.
Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s leading cocktail conference. In 2022, Tales of the Cocktail® celebrates its 20 year anniversary with the global drinks community from July 25, 2022 – July 29, 2022, in New Orleans. Join us as we continue to progress our industry through educational seminars, tastings, networking opportunities, and more in the city where it all began!
Back in the city’s beloved French Quarter, Tales of the Cocktail Foundation is proud to celebrate 20 years at Tales of the Cocktail® 2022 from our host hotel The Ritz-Carlton, New Orleans. Setting the standard of hospitality excellence, the team at The Ritz-Carlton, New Orleans will provide a perfect setting for the conference’s landmark year as attendees are invited to raise a glass to 20 years of Tales.
In addition, the Foundation is excited to once again offer virtual programming to our international guests and bartenders worldwide.
In 2022, Tales of the Cocktail Foundation’s intention is to bring the community together in New Orleans with a hybrid event. This event will feature both digital seminars and in-person programming. Tales of the Cocktail Foundation invites partners to underwrite educational seminars, allowing partners to directly support the costs of offering educational programming worldwide.
Tales of the Cocktail Foundation welcomes Official Partnerships designed to extend engagement with the Tales' initiatives and events. Official Partnerships provide curated placement within Foundation programming, while keeping shared goals in mind.
Cocktail Apprentice Program
Tales of the Cocktail Foundation's COCKTAIL APPRENTICE PROGRAM® is an exclusive year-long mentorship program for up and coming bartenders around the world to learn alongside some of the biggest names in the industry. TOTCF continues to support the growing network of past apprentices by offering exclusive opportunities for scholarships and financial aid to further support their growth within the industry. 2022 CAP Annual Sponsors have the opportunity to provide the CAP Class of 2022 with meals, host a presentation with the CAPs to present on their product or a brand priority, as well as have the option to provide travel opportunities to CAPs any time during the 2022 annual term.
Since 2007, the SPIRITED AWARDS® has become one of the most prestigious and coveted honors in the industry. Recognizing bars, bartenders, ambassadors, writers, and distillers, the Awards showcase the talent found throughout the global drinks industry.
Dame Hall of Fame®
Dame Hall of Fame® is a celebration of leaders who have made unique and lasting contributions to accessibility and intersectionality within the global hospitality industry, recognizing the achievements of industry members who haven’t been celebrated in traditional awards programs. The Dame Hall of Fame® induction includes honoring the profound accomplishments of women, womxn, non-binary individuals, the trans community, and all who are working for the accessibility and intersectionality of the drinks industry.
Beyond the Bar
Beyond the Bar is an initiative that was created in 2018 to provide a platform to address serious issues within the global drinks industry, including; mental and physical wellness, substance abuse, sexual harassment, diversity, and sustainability. Tales of the Cocktail® 2022 Beyond the Bar activations will include fitness classes, wellness workshops, mindfulness and meditation techniques and more to encourage sustainable lifestyles in our industry.