Tales of the Cocktail Foundation – Partnership Opportunities
Whether a new partner to Tales of the Cocktail Foundation or a returning partner from Tales past, there are new updates and opportunities to share in 2023
A Tales of the Cocktail Foundation brings spirits industry professionals from around the world together to experience brands and products. The Foundation offers a wide range of programming to allow for brands both large and small to be a part of Tales of the Cocktail®.
Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s leading cocktail conference. In 2023, Tales of the Cocktail® celebrates its 21st birthday with the global drinks community from July 22, 2022 – July 28, 2023, in New Orleans. Join us as we continue to progress our industry through educational seminars, tastings, networking opportunities, and more in the city where it all began!
Back in the city’s beloved French Quarter, Tales of the Cocktail Foundation is proud to celebrate Tales of the Cocktail® 2023 from our host hotel The Ritz-Carlton, New Orleans. Setting the standard of hospitality excellence, the team at The Ritz-Carlton, New Orleans will provide a perfect setting for the conference.
Interested in partnering with Tales of the Cocktail Foundation?
Fill out the Partnership Inquiry Form with your contact and brand information, and our Partnerships team will be in touch with our latest opportunities.
In 2023, Tales of the Cocktail Foundation will once again feature industry-leading seminars and education throughout the conference. Tales of the Cocktail Foundation invites partners to underwrite educational seminars, directly supporting the costs of offering educational programming worldwide.
Tales of the Cocktail Foundation welcomes Official Partnerships designed to extend engagement with the Tales' initiatives and events. Official Partnerships provide curated placement within Foundation programming, while keeping shared goals in mind.
Cocktail Apprentice Program
Tales of the Cocktail Foundation's COCKTAIL APPRENTICE PROGRAM® is an exclusive year-long mentorship program for up and coming bartenders around the world to learn alongside some of the biggest names in the industry. TOTCF continues to support the growing network of past apprentices by offering exclusive opportunities for scholarships and financial aid to further support their growth within the industry. 2023 CAP Annual Sponsors have the opportunity to provide the CAP Class of 2023 with meals, host a presentation with the CAPs on their products or brand priorities, as well as have the option to provide travel opportunities to CAPs any time during the 2023 annual term.
Since 2007, the SPIRITED AWARDS® has become one of the most prestigious and coveted honors in the industry. Recognizing bars, bartenders, ambassadors, writers, and distillers, the Awards showcase the talent found throughout the global drinks industry.
Catalyst Luncheon (formerly Dame Hall of Fame®)
Dame Hall of Fame is now the Tales of the Cocktail Catalyst Luncheon! Founded in 2012, Dame Hall of Fame created an opportunity for women in the industry to come together and celebrate accomplishments not commonly recognized by other bar awards. While this intention has not changed, it has been broadened to divest from the gender binary so as to be inclusive of all genders.
Beyond the Bar
Beyond the Bar is an initiative that was created in 2018 to provide a platform to address serious issues within the global drinks industry, including; mental and physical wellness, substance abuse, sexual harassment, diversity, and sustainability. Tales of the Cocktail® 2022 Beyond the Bar activations will include fitness classes, wellness workshops, mindfulness and meditation techniques and more to encourage sustainable lifestyles in our industry.