Date: 03/22/2021

Department(s): Marketing

Reports To: Marketing Director (Interim: Digital Marketing Manager)

Positions Supervised: Interns, Volunteers and related Vendors as required

Status: Full-Time

Salary: Commensurate with experience

Work Schedule: M-Fr: 9:00am – 5:30pm CST

Location: U.S.-based, New Orleans, La preferred

Application Close Date: April 4, 2021 at 11:59pm CST

Start Date: Anticipated May 1, 2021(or first available)

 

Position Description: Tales of the Cocktail Foundation (TOTCF) is looking for a talented, driven and enthusiastic Marketing & Social Media Assistant to join our creative team. You will be responsible for supporting the Marketing department with weekly administrative functions and responsible for developing and implementing social media campaigns and the day-to-day management of the Foundation’s social media platforms. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

 

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” Foundation initiatives and events by providing support to current and prospective attendees and stakeholders. You will be an active participant in data collection and analyses in order to consistently improve the Foundation’s social media practices over time. 

 

The Marketing & Social Media Assistant is a full-time entry-level position. 

 

KEY RESPONSIBILITIES

• Support the Marketing department with administrative work, planning, scheduling and note-taking in departmental and/or client and stakeholder meetings
• Assist in implementation of Foundation Brand Strategy with the Marketing Director and Digital Marketing Manager
• Assist the Digital Marketing Manager in the development and implementation of TOTCF Content Calendar by creating consistent, meaningful content on all social media platforms; including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Managing a high volume of daily social media posts
• Communicating with social media followers, including responding to queries in a timely manner
• Developing and managing social influencer programs as well as managing a contact database of Foundation partners and industry personalities
• Create a newsletter schedule and assist in executing email marketing strategy
• Collaborate with other departments (partnerships, programs, events etc.) to manage reputation, identify key players and coordinate actions
• Support campaigns 
• Using analytical tools such as Google Analytics, Hubspot, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Preparing monthly reports on social media marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Staying up to date on best practices and emerging trends in social media
• Performing other duties when needed

SKILLS + EXPERIENCE

• Bachelor’s degree in journalism, communications, marketing, public relations, or a related field preferred
• Proven working experience in social media marketing 
• Demonstrable social networking experience and social analytics tools knowledge
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Adequate knowledge of web design, web development, CRO and SEO
• Experience using various analytics software
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Ability to work in a fast-paced, high-pressure environment
• Proficiency in Google Drive, Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

PERSONAL CHARACTERISTICS

The successful candidate will be:

• Committed to, and enthusiastic about, the mission and vision of TOTCF;
• A strategic thinker who is adept at multitasking in a fast-paced environment, able to plan, prioritize, and organize individual and group activities and processes;
• Outgoing, straightforward, and creative;
• Able to work independently and take initiative;
• An adaptable, flexible problem-solver;

ABOUT TALES OF THE COCKTAIL FOUNDATION

Tales of the Cocktail Foundation is a 501(c)(3) Non-Profit Organization, which is the global leader in spirits education as well as a platform to address issues facing the industry. Tales of the Cocktail Foundation aims to be the global voice of the drinks industry. As a local, national and international non-profit organization, the Tales of the Cocktail Foundation platform seeks to act as a catalyst to Educate, Advance and Support the communities we touch.

TOTCF hosts annual events, Tales of the Cocktail® and Tales on Tour, which engage our Foundation initiatives while gathering the global drinks industry. Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s premier cocktail festival. Each year, the international drinks industry is welcomed to New Orleans for a week of seminars, tastings, networking, and special events. With hundreds of opportunities developed specifically for bartenders, distillers and other bar and spirits professionals, Tales of the Cocktail® is the industry’s annual meeting place for the exchange of new ideas, products and techniques.

Tales of the Cocktail Foundation produces a traveling event called Tales on Tour which brings our namesake event to different cities. Additionally, the Foundation supports the Cocktail Apprentice Program–an exclusive mentorship program for up-and-coming bartenders; distributes industry-focused grants; curates Beyond the Bar programming; and produces the Spirited Awards Dame® and Hall of Fame®. Please visit our website to learn more, talesofthecocktail.org. 

 

TO APPLY

Please submit your cover letter, salary requirements and resume to hr@talesofthecocktail.org. 

Tales of the Cocktail Foundation is an Equal Opportunity Employer. TOTCF encourages applications from qualified persons of every race, ethnicity, national origin, religion, sex, age, veteran status, sexual orientation, and disability.