Media Applications

All working media are eligible. It is recommended that you have a confirmed assignment.

While the applications are rolling, we recommend getting in your application as soon as you have an assignment. You can certainly wait until the deadline, but there will be a smaller pool of credentials available.

Unfortunately, no. Each member of your team will need to fill out their own application to answer all necessary questions.

Yes! As much as we would like to take all applicants, we have a limited number of credentials available. The review is greatly weighted on the content and thoroughness of the application.

Tales of the Cocktail Foundation (TOTCF) is thrilled to announce the 20 year anniversary Tales of the Cocktail^® (TOTC) conference, which is returning for an in-person celebration in New Orleans from July 25-29, 2022. What started as an annual walking tour in 2002 has since become the world’s leading cocktail conference, and this year the globally renowned event will host its signature, educational programming at the historic French Quarter at The Ritz-Carlton New Orleans.

Inviting industry professionals and drink-lovers to convene in New Orleans this July, the TOTCF team is actively slating a host of programming, encouraging guests to sip, mingle, and toast to a communal appreciation of cocktails, all while enjoying the spirit of New Orleans. With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, TOTC is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques.

Additionally, in accordance with local and state guidelines, Tales of the Cocktail Foundation will comply with all recommended COVID-19 health and safety precautions.

We are actively watching CDC and local guidance and taking our cues from these recommendations. Proof of vaccination will be required as a part of TOTC2022 event registration. Any specific questions on this can be directed to our PR closer to the event and they will be happy to keep you updated with the latest protocols.

Media will have a distinguished color wristband at Tales of the Cocktail. As selected Media, you will be given a credential wristband. Please wear your credential wristband at all times as this will identify you for access to the standby line and tasting room access. Your wristband will give you access to all tasting rooms as well as serve as your media credential throughout the week.

There will be a wristband replacement fee of $130 if you cut off or lose your wristband and need a new one.

There will also be a TOTC2022 Virtual Platform for those who cannot travel to New Orleans. TOTC2022 will be supplemented with a host of digital education and networking opportunities for a virtual experience of the conference. This virtual platform will also serve as the TOTC2022 event app, providing a full schedule of the conference, access to your tickets, and allowing for all attendees, both virtual and in-person, to network.

All credentialed media will be indicated by attendee type and a photo frame will be available to differentiate credentialed media on the TOTC2022 Virtual Platform.

Media credential wristbands and event tickets are available for pick up at Tales of the Cocktail® 2022 Credentialed Registration at the Ritz-Carlton New Orleans. The location of Credentialed Registration will be announced prior to TOTC2022. Credentialed Registration will be open from Sunday, July 24th from 1:00 PM CST to 5:00 PM CST and Monday, July 25th through Friday, July 29th from 9:00 AM to 5:30 PM CST.

Media granted Seminar Stand-by access will be invited to use the stand-by line for traditional seminars. Exclusive Tasting Seminars are not included in the seminar selection availability. Due to fire regulations, we cannot allow “standing room” attendance at seminars. If there is a seminar you want guaranteed access to then we suggest purchasing a ticket to the event so you know there will be a space for you.

Yes! In the tasting rooms, you get the opportunity to meet brands one on one and learn more about products. Guests will be able to talk with experts from companies, learn about the history of the products, and sample products, some of which are not available in the United States. All Tasting Room and Brand Education sessions are complementary to media and presenters with your credential wristband. Some Brand Education sessions require a free RSVP.