Media Applications

All working media are eligible. It is recommended that you have a confirmed assignment.

While the applications are rolling, we recommend getting in your application as soon as you have an assignment. You can certainly wait until the deadline, but there will be a smaller pool of credentials available.

Unfortunately, no. Each member of your team will need to fill out their own application to answer all necessary questions.

Yes! As much as we would like to take all applicants, we have a limited number of credentials available. The review is greatly weighted on the content and thoroughness of the application.

Tales of the Cocktail Foundation (TOTCF) is thrilled to announce the 21st annual Tales of the Cocktail^® (TOTC) conference. Tales will return to its host hotel, the Ritz-Carlton, New Orleans from Sunday, July 23- Friday, July 29, 2023 featuring TOTCF’s signature in-person education, tastings, networking, and awards programming. 

Tales of the Cocktail Foundation has chosen the 2023 theme VITALIZE to encapsulate the hospitality community’s vibrancy and adaptability, and its unmatched kinetic energy that brings so much life to our shared experience.

Inviting industry professionals and drink lovers to convene in New Orleans this July, the TOTCF team is actively slating a host of programming, encouraging guests to sip, mingle, and toast to a communal appreciation of cocktails, all while enjoying the spirit of New Orleans. With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, TOTC is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques.

Media will have a distinguished color wristband at Tales of the Cocktail. As selected Media, you will be given a credential wristband. Please wear your credential wristband at all times as this will identify you for access to the standby line and tasting room access. Your wristband will give you access to all tasting rooms as well as serve as your media credential throughout the week.

There will be a wristband replacement fee of $20 if you cut off or lose your wristband and need a new one.

Media credential wristbands and event tickets are available for pick up at Tales of the Cocktail® 2023 Credentialed Registration at the Ritz-Carlton, New Orleans. The location of Credentialed Registration is located at the Iberville entrance of the Ritz-Carlton New Orleans, 910 Iberville Street, New Orleans, LA 70112, beginning Sunday, July 23rd through Friday, July 28th.

Credentialed Registration will be open daily from 1:00 PM to 5:00 PM on Sunday, July 23rd; 9:00 AM to 5:30 PM Monday, July 24th through Thursday, July 27th; and 10:00 AM to 6:00 PM Friday, July 28th.

Media granted Seminar Stand-by access will be invited to use the stand-by line for traditional seminars. Exclusive Tasting Seminars are not included in the seminar selection availability. Due to fire regulations, we cannot allow “standing room” attendance at seminars. If there is a seminar you want guaranteed access to then we suggest purchasing a ticket to the event so you know there will be a space for you.

Yes! In the tasting rooms, you get the opportunity to meet brands one on one and learn more about products. Guests will be able to talk with experts from companies, learn about the history of the products, and sample products, some of which are not available in the United States. All Tasting Room and Brand Education sessions are complementary to media and presenters with your credential wristband. Some Brand Education sessions require a free RSVP.