September 20 – 23, 2021

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Tales of the Cocktail 2021

Tales of the Cocktail Foundation (TOTCF) is pleased to announce the dates for Tales of the Cocktail® 2021 (TOTC). The world’s largest cocktail conference will return for its 19th year from September 20 – 23, 2021

TOTC2020 marked the Foundation’s first foray into converting its annual festival into a digital conference, a decision born out of necessity due to the global COVID-19 pandemic. For 2021, the Foundation is offering a digital format once again to prioritize the health and safety of its attendees and ensure a global audience has complimentary access to participate in its programming. While the festival will largely be digital in September, the Foundation is still leaving the door open for local activations in global markets wherever it proves both safe and valuable for attendees.

2021 Theme: COMMUNITY

Community exemplifies how the global drinks industry is coming together to share knowledge and compassion. The tenacious spirit of our industry inspires the Tales of the Cocktail Foundation to embrace this theme in 2021, communing thought leadership to focus on the future. To be innovative, collaborative, and nimble with the goal of true advancement of not only our craft but our culture.

Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s premier cocktail festival. This year, the global drinks industry will gather digitally for the 18th Annual Tales of the Cocktail®.

Though it will be in a different form and different time of year in 2021, we are formulating a plan to ensure we are able to honor a nearly two decades-long tradition in ways that are safe and feasible.

Tales of the Cocktail® is equal parts cocktail conference and family reunion, featuring a schedule of educational seminars, tastings, competitions, and networking events — representing the latest our industry has to offer. Catch up with old friends, learn some new techniques, and further your career at Tales of the Cocktail® 2021.


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