Tales of the Cocktail^® 

Founded in 2002, Tales of the Cocktail has grown from an annual walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival. Each year, the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking, and special events. With hundreds of opportunities developed specifically for bartenders, distillers, cocktail enthusiasts, and other spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for exchanging new ideas, products, and techniques.

Tales of the Cocktail is an international conference for spirits industry professionals with the primary focus of educating all levels of the bartending trade. If you love a good cocktail and want to learn more about the spirits world, you’d also love to attend this event! While many of our bar guests (or cocktail enthusiasts) are welcomed attendees, the event’s purpose is to provide a platform to educate, advance, and support the global drinks industry. 

You must be 21 years or older to attend any Tales of the Cocktail New Orleans events. 

Yes, a Festival Entry Pass is required to attend any Tales of the Cocktail event. It is included in all passes or can be purchased separately for $25.

The Festival Entry Pass grants you access to select Wellness Workshops, Fitness Classes, the Beyond the Bar Lounge presented by Maison Perrier, and the 100s of exciting RSVP Events our partners host throughout New Orleans.

Festival Entry Pass Includes Access To:

• RSVP Events throughout New Orleans
• Toast to Tales on Monday, July 20
• Keynote on Monday, July 20
• Beyond the Bar Lounge Presented by Maison Perrier
• Louisiana Department of Health: Overdose Prevention Workshop on Monday, July 20
• Generational Sobriety: A Live Recording of ‘No Proof’ on Tuesday, July 21
• Reset + Recharge Workshop presented by Proximo on Wednesday, July 22
• OWN!T: Hospitality Self Defense Workshop on Wednesday, July 22
• Beyond the Bar Daily Group Runs & Workout Events
• Barware Shop by Barfly
• Bookstore & Bitters Market
• Merch Bar by Mover & Shaker Co.