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Tales of the Cocktail 2020

For the first time in its 18 years’ existence, Tales of the Cocktail® will be held in an entirely digital format. Tales of the Cocktail Foundation (TOTCF) plans for this year’s Tales of the Cocktail® 2020 to continue to host educational programming, Beyond the Bar activations, and the annual Spirited Awards®. The Foundation is incredibly pleased to be able to use this platform to support the global spirits industry during these unprecedented times with complimentary programming. The free digital conference will be held from Monday, September 21 through Thursday, September 24, and the Spirited Awards ceremony will be held on Thursday, September 24.

2021 Theme: COMMUNITY

Community exemplifies how the global drinks industry is coming together to share knowledge and compassion. The tenacious spirit of our industry inspires the Tales of the Cocktail Foundation to embrace this theme in 2021, communing thought leadership to focus on the future. To be innovative, collaborative, and nimble with the goal of true advancement of not only our craft but our culture.

Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s premier cocktail festival. This year, the global drinks industry will gather digitally for the 18th Annual Tales of the Cocktail®.

Though it will be in a different form and different time of year in 2021, we are formulating a plan to ensure we are able to honor a nearly two decades-long tradition in ways that are safe and feasible.

Tales of the Cocktail® is equal parts cocktail conference and family reunion, featuring a schedule of educational seminars, tastings, competitions, and networking events — representing the latest our industry has to offer. Catch up with old friends, learn some new techniques, and further your career at Tales of the Cocktail® 2021.


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