Event - Tales of the Cocktail

July 21st – 26th, 2020

Royal Sonesta New Orleans


Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s premier cocktail festival. This summer, the global drinks industry will descend on New Orleans for the 18th Annual Tales of the Cocktail®. Tales of the Cocktail® is equal parts cocktail conference and family reunion, featuring a schedule of educational seminars, tastings, competitions, and networking events — representing the latest our industry has to offer. Catch up with old friends, learn some new techniques, and further your career at Tales of the Cocktail® 2020.



Tales of the Cocktail Foundation is pleased to announce Royal Sonesta New Orleans as its host hotel for this year’s Tales of the Cocktail, taking place in New Orleans from July 21-26, 2020. This will mark the 18th year for Tales of the Cocktail, an annual event that has evolved from a walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival. 2020 is also a showcase year for Royal Sonesta New Orleans, celebrating 51 years of serving New Orleans and bringing a touch of luxury to Bourbon Street.

While Royal Sonesta New Orleans has previously served as home to select Tales of the Cocktail seminars and events, this partnership will bring all of the 2020 Seminars, Tasting Rooms, and Pool Tastings to the iconic French Quarter venue. Registration will also be held within Royal Sonesta New Orleans, to ensure a seamless experience for all attendees.

Book your rooms now!

Attendees can also call to book. Please direct them to call 1-855-463-3092 and reference Group Code 072020TOTCA or Group Name Tales of the Cocktail AttendeeReservations in the Attendee block must be booked until the end of day June 26, 2020.

Official Partners

Frequently Asked Questions

When is Tales of the Cocktail®?

What is Tales of the Cocktail?

What is the Tales of the Cocktail 2020 Theme?

Who Attends Tales of the Cocktail?

How old do you have to be to attend?

What is the cost to attend Tales of the Cocktail?

How does Tales of the Cocktail Foundation handle rogue events?

How long are Seminars?

How long are Tasting Rooms?

What is the Meet the Distillers Happy Hour?

Are distributors or media allowed access to the Meet the Distillers Happy Hour?

What is Spirited Dining?

How long is a Spirited Dining event?

How do I make reservations for a Spirited Dining?

Who receives the money from the Spirited Dinning events?

What is Spirited Drinking?

Ticketing FAQs

Can I transfer my wristband during Tales of the Cocktail?

Where can I find the entire schedule of seminar, tasting rooms and special events?

How can I view my tickets or create my schedule?

Ticketing for Tales of the Cocktail®

How to qualify for a Tasting Room Wristband?

Is there a general admission or all access pass I can purchase?

Where do I get my wristband for the event?

Can I Pick Up a Wristband for My Friend/Colleague?

Can I purchase tickets at the door of the event?

When should I purchase tickets to seminars and special events?

Can I buy a ticket without using a credit card (e.g. cash, check or invoice)?

What will the name of the charge be on my credit card?

How will I know that my order and payment were received?

Why was I charged multiple times for an event?

Can I get a refund on my ticket order?

Will my name appear on the ticket?

What if I already purchased tickets and want to purchase more?

What do I do if there’s a typo in my email address?

What do I need to pick up my wristband with my tickets on it at Registration?

Do I need to print my ticket?

What if I purchase my group's tickets in one ticket order?

How do I register my Attendee RFID Wristband?

Why do I need to wear my Attendee RFID wristband?

Am I required to scan my RFID wristband, when entering seminars and tasting rooms?

Is the Sponsor RFID Tasting Room Wristband different from the Attendee RFID Tasting Room Wristband?

I just found out that I can only stay for part of Tales of the Cocktail. Can I transfer my issued wristband?


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