Tales of the Cocktail®

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Tales of the Cocktail is July 21-26, 2024.

Join us for Tales of the Cocktail®, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Tickets are now on sale! We can’t wait to see you there!

With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference. 


Tales of the Cocktail 2024


TOTC2024 tickets are on sale now! Purchase your ticket package and choose your Special Event tickets. Buy your tickets online in advance before they sell out.

Buy Tickets

Download the Whova App

After you purchase tickets, you can log in to the Whova App with the same email. Use the app to create your personalized schedule with the conference agenda and RSVP to events.

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TOTC2024 Conference Agenda

Plan your Tales experience by using the Conference Agenda. View the dates and times of all of the events.

View the TOTC2024 Conference Agenda

Hotel Blocks

Tales of the Cocktail offers a hotel block for attendees with discounted rates at the host hotel, The Ritz-Carlton, New Orleans, and a selection of other great hotels around New Orleans. 

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Toast to Tales

Monday, July 22, 2024

Join the Tales of the Cocktail Foundation’s Board of Directors in toasting its 22nd year and another exceptional lineup of seminars, events, networking opportunities, tastings, and awards programming all aimed to “Inspire” the cocktail community — the conference’s 2024 theme. This year’s Toast to Tales will be held in The Ritz-Carlton, New Orleans Courtyard on the third floor.

View the TOTC2024 Conference Agenda

Keynote Address: How Bartenders Grow Your Brands – The Findings

Monday, July 22, 2024

Supported by Topo Chico

Be sure to attend the Keynote Address: How Bartenders Grow Your Brands – The Findings! Learn about the findings of a multi-year research project: How Bartenders Grow Your Brands. This panel builds on the TOTC 2023 Keynote Presentation and will examine the changing ecosystem of the beverage alcohol market while making a case for the value of bartenders in pushing consumer engagement and brand loyalty.

View the TOTC2024 Conference Agenda


Learn the latest tricks of the trade and grow in your career at Tales of the Cocktail Seminars. TOTC strives to bring innovative, inclusive, and stimulating educational programming to the annual conference.

Aimed at educating people in the drinks industry, the educational seminars’ themes of Business, Culture, and Beyond the Bar offer relevant content applicable to today’s bartenders, managers, and owners. 

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Tasting Rooms

Brands from around the world come together in Tales of the Cocktail Tasting Rooms to offer you the best pours. Head to the bars located around the conference floors and explore inside experiential tasting rooms and Brand Residencies. 

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By Invitation Events

The best spirits brands from around the world will once again host exclusive events in venues around New Orleans for TOTC attendees to be inspired by their creativity. By Invitation event types include day and night events, as well as Spirited Drinking + Dining. 

By Invitation Events often have an RSVP list that is shared on the Conference Agenda as well as the brand’s social media. Get your RSVPs in early, as space is limited at many parties.

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Beyond the Bar

Beyond the Bar (BTB) provides a platform to address serious issues within the global drinks industry, including mental and physical wellness, substance use, sexual harassment, diversity, and sustainability.

This year, Tales of the Cocktail’s Beyond the Bar programming includes onsite workshops, networking sessions, fitness classes, sobriety support groups, and the Grant Finalist Showcase, in addition to the Beyond the Bar Lounge with non-alcoholic cocktails presented by Lyre’s.

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Day of Service

Sunday, July 21, 2024

TOTCF and Edrington are excited to welcome you to our annual Day of Service in partnership with Green Light New Orleans and The Water Collaborative. Attendees will have the opportunity to learn about Tales of the Cocktail Foundation’s sustainability initiatives, learn about the history of water and justice in New Orleans, and paint rain barrels that will be distributed to bars throughout the city.

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New Orleans Cocktail Tours

In collaboration with Wayne Curtis, a series of 8 educational walking tours will provide a wealth of knowledge and keen insight into the city’s history and cocktail scene. Enlisting special guests to help guide the tours, Wayne and his team will lead immersive experiences throughout the French Quarter. 

This year’s tour topics include “Brandy/Bourbon/Bitters/Ice,” “The Big Gay Bar Tour,” “Bourbon St & How it Got That Way,” and “Absinthe Tour.”

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Tales Catalyst

Tuesday, July 23, 2024

Hear from the industry’s most inspiring and influential leaders during Tales Catalyst, a celebration of people who have made unique and lasting contributions to the global hospitality industry. Since 2012, the Tales Catalysts have welcomed members to this group of individuals who highlight marginalized groups within the industry and shine a spotlight on leaders actively making changes in their communities.

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Spirited Awards

Thursday, July 25, 2024

Attend the celebration of the 2024 Spirited Awards Top 4 Nominees and Winners at the Spirited Awards Ceremony. Since its founding in 2007, the Spirited Awards have become one of the industry’s most revered awards, recognizing beverage professionals, products, establishments, journalists, and media across every facet of the spirits and cocktail industry on a global scale. 

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13th Annual Pig and Punch 

Friday, July 26, 2024

The 13th annual Pig & Punch presented by The Bon Vivants is thrilled to be heading back to New Orleans for a one-of-a-kind party for charity to close out Tales of the Cocktail! New Orleans holds a special place in the heart of Pig & Punch, infusing the event with its distinct brand of fun and energy. This year, we’re excited to bring the party to a fresh venue, The Broadside, promising an unparalleled experience.

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Guide: First Time at Tales of the Cocktail

If you’re a first-timer, read this guide to help navigate your way through Tales of the Cocktail. We’ll see you there!

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Plan Your Trip to New Orleans

Discover everything New Orleans has to offer by checking out this guide created by New Orleans & Co. From must-see attractions to the Big Easy’s best restaurants, this guide has everything you need to know about navigating the city.

Plan Your Trip

Tales of the Cocktail FAQs

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