Tales of the Cocktail^®2025, July 20-25th

With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference.

Tales of the Cocktail Foundation (TOTCF) is pleased to announce the 23rd annual Tales of the Cocktail® (TOTC) conference, returning to the historic The Ritz-Carlton, New Orleans from July 20-25, 2025. Centered on the theme Evolve, the conference will explore the cocktail industry’s ongoing transformation and development, highlighting evolution as a catalyst for innovation and a necessity for growth. Tickets will be available on World Cocktail Day: May 13, 2025.

Mark your calendars and subscribe to our newsletter below to stay tuned for updates on seminars, presenters, and all the exciting events in store. From tastings and networking opportunities to Futures Labs and guided walking tours, Tales 2025 will once again be packed with inspiration and connection for everyone!

Tales of the Cocktail FAQs

What is Tales of the Cocktail®?

Founded in 2002, Tales of the Cocktail has grown from an annual walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival. Each year, the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking, and special events. With hundreds of opportunities developed specifically for bartenders, distillers, cocktail enthusiasts, and other spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for exchanging new ideas, products, and techniques.

Who attends Tales of the Cocktail?

Tales of the Cocktail is an international conference for spirits industry professionals with the primary focus of educating all levels of the bartending trade. If you love a good cocktail and want to learn more about the spirits world, you’d also love to attend this event! While many of our bar guests (or cocktail enthusiasts) are welcomed attendees, the event’s purpose is to provide a platform to educate, advance, and support the global drinks industry. At Tales 2024, 52% of attendees were returning guests, 48 were attending for the first time, and 9.5% were cocktail enthusiasts.

How old do you have to be to attend?

What is the cost to attend Tales of the Cocktail?

Tales of the Cocktail® 2025 Hotel Room Block at The Ritz-Carlton, New Orleans

Deadline to book hotel block: June 23rd, 2025 (pending availability)

Tales of the Cocktail Foundation is pleased to once again partner with The Ritz-Carlton, New Orleans, a beautiful and historic property located in the heart of the city’s renowned French Quarter as the official 2025 host venue. The Ritz-Carlton, New Orleans has provided a room block and special rate for 2025 attendees.

For the TOTC room block, reservations can be made either online or by calling The Ritz-Carlton Central Reservations at 1.800.826.8987. Guests are invited to secure their reservations early as reservations are first come, first served, and the last day to book is June 23, 2025.

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Tales of the Cocktail® 2025, July 20-25th

Tales of the Cocktail FAQs

Tales of the Cocktail® 2025 Hotel Room Block at The Ritz-Carlton, New Orleans

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Tales of the Cocktail^®2025, July 20-25th