SEPTEMBER 20 - 23, 2021

Register Now for Tales of the Cocktail®

Tales of the Cocktail® will return for its 19th year in a hybrid digital and in-person format from September 20-23. Headlining the program will be the conference’s signature educational initiatives featuring more than 60 digital seminars, Beyond the Bar activations, the Dame Hall of Fame Induction Ceremony, an all-new pre-conference event – Diversity Distilled Career Fair – in response to widespread industry labor shortages, the return of Meet the Distillers, and the annual Spirited Awards®. The festival will feature FREE digital programming that supports the global spirits industry and access to some in-person events in cities around the world – including Tales’ host city, New Orleans. 

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s premier cocktail festival. Although we’re not all able to meet in New Orleans this year, you can still catch up with old friends, learn new techniques, and further your career at Tales of the Cocktail 2021!

Registered? Download the mobile app and access Tales from anywhere:

All registrants must read and consent to the Tales of the Cocktail Foundation Code of Conduct.

You must be of legal drinking age to register and attend this conference and any events associated.

Attendee Registration

Credential Media Registration

Tales of the Cocktail® 2021 Full Agenda

Tales of the Cocktail® 2021 Speakers

Tales of the Cocktail® 2021 Partners

Tales of the Cocktail® 2021 FAQs

Q MIXERS is the Official Mixer for Tales of the Cocktail® 2021. Both brands have come together to inspire and impact the industry, in another transitional year. As the world begins to reopen and acclimate to hybrid digital and physical gatherings, Q MIXERS and the Foundation will invite the global drinks industry to Meet at Tales for Tales of the Cocktail 2021.

Meet at Tales is a virtual opportunity to connect with and learn from leaders in the industry. Tales of the Cocktail 2021 participants can apply, beginning July 19th, 2021, for the opportunity to meet one-on-one meetings with some of the industry’s most influential leaders, from entrepreneurs and distillers to bar-owners and educators.  

Learn more

COMMUNITY: 2021 Theme

Community exemplifies how the global drinks industry is coming together to share knowledge and compassion. The tenacious spirit of our industry inspires the Tales of the Cocktail Foundation to embrace this theme in 2021, communing thought leadership to focus on the future. To be innovative, collaborative, and nimble with the goal of true advancement of not only our craft, but our culture.

Thank You to our 2021 Official Partners


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