SEPTEMBER 20 - 23, 2021

Tales of the Cocktail®

Tales of the Cocktail® returned for its 19th year in a hybrid digital and in-person format September 20-23. Headlining the program were the signature educational initiatives featuring more than 50 digital seminars, Beyond the Bar activations, the Dame Hall of Fame Induction Ceremony, an all-new pre-conference event – Diversity Distilled Career Fair – in response to widespread industry labor shortages, the return of Meet the Distillers, and the annual Spirited Awards®. 

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s premier cocktail festival. Learn new techniques and further your career anytime by subscribing to Tales of the Cocktail’s Youtube Channel and following the #TOTC2021 Playlist!

Tales of the Cocktail® 2021 Full Agenda

Tales of the Cocktail® 2021 Speakers

Tales of the Cocktail® 2021 FAQs

COMMUNITY: 2021 Theme

Community exemplifies how the global drinks industry is coming together to share knowledge and compassion. The tenacious spirit of our industry inspires the Tales of the Cocktail Foundation to embrace this theme in 2021, communing thought leadership to focus on the future. To be innovative, collaborative, and nimble with the goal of true advancement of not only our craft, but our culture.

Thank You to our 2021 Official Partners


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