Beyond the Bar

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Beyond the Bar is the physical and creative space for Tales of the Cocktail Foundation’s global community to explore themes beyond traditional spirits education.
Created in 2018, Beyond the Bar provides a platform to address challenges and opportunities within the global drinks industry, including; mental and physical health, intersectionality, substance use, sexual harassment, diversity, equity, and sustainability. The Foundation produces dedicated education, workshops, events, and webinars to facilitate discourse for these important topics.

Beyond the Bar programming includes seminars presented annually at Tales of the Cocktail®, global activations such as workshops, a career fair, service projects, and Full Hands In / Full Hands Out, a year-round webinar series

BEYOND THE BAR ACTIVATIONS

WORKSHOPS

Tales of the Cocktail Foundation’s Beyond the Bar workshops have become an integral part of the Tales of the Cocktail® experience. These activations include complimentary fitness classes, wellness workshops, roundtable discussions, bystander intervention and harassment prevention training, and safe spaces to take a break and set intention. Past workshops have included:

PHYSICAL HEALTH 

Crescent Care HIV/Hep C Testing
Ease Within Strength: An Industry Yoga Experience
Building Community through the Body
Bartender Boxing
NADA Ear Acupuncture Detoxification Service Clinic
And more

MENTAL HEALTH 

Wellness on the Road
Mindfulness
Cooking Classes
Financial Wellness
How the Drinks Industry Sleeps
And more

HARASSMENT PREVENTION

Green Dot Bystander Intervention to Stop Harassment
Safe Bars presents: Dealing with difficult patrons: de-escalation skills for the pandemic and beyond
And more

SUBSTANCE USE and SOBRIETY

Revive.Survive.Overdose Prevention Community Training
Friends of Bill W
Pin Project
And more

BEVERAGE TALENT EXPO

Tales of the Cocktail Foundation will return with the second annual Beverage Talent Expo in partnership with TKT Associates during Tales of the Cocktail in July 2023. Attendees will be able to visit booths to learn more about job postings, build their resumes, and get professional headshots courtesy of sponsors. Brands, distributors, agencies, and bars are welcome to reach out to participate.

For more information please email Andrea at andrea.m@tktandassociates.com 

SERVICE PROJECTS

Tales of the Cocktail Foundation is dedicated to serving our communities. Tales of the Cocktail and Tales on Tour attendees have options to participate with a day of service activity alongside staff and committees. In the past, this has included beach clean up, house rebuilding, and meal prep. 

During Tales of the Cocktail 2022, Tales of the Cocktail joined the Saint Bernard Project (SBP) in rebuilding homes in New Orleans post-Hurricane Ida.

New Orleans was hard hit by Hurricane Ida. For Tales of the Cocktail 2022, attendees joined Tales of the Cocktail Foundation and SBP in a Day of Service on July 24, 2022. After a disaster, homeowners need recovery to be as prompt and predictable as possible in order to limit the amount of time they suffer the effects of displacement. SBP rebuilds for low- to moderate-income homeowners, placing a special focus on families with small children, the elderly, disabled persons, war veterans, and the under and uninsured. This service project included hanging insulation or drywall, mudding/spackling, sanding, texturing, priming, painting, laying floors, and/or hanging trim, doors, and baseboards.

WEBINARS

Tales of the Cocktail’s free educational webinar series, Full Hands In / Full Hands Out, is derived from a service industry term, “full hands in” which embodies the feeling of “all hands on deck”. This inclusive free webinar series term began in 2020 in an effort to bring the voices of all service-related communities (bar, restaurants, etc) together to assist in the relief efforts for COVID-19. It has since grown to include a variety of topics and themes.

FULL HANDS IN / FULL HANDS OUT

Derived from a service industry term, “full hands in” embodies the feeling of “all hands on deck”, this inclusive free webinar series term began in 2020 in an effort to bring the voices of all service-related communities (bar, restaurants, etc) together to assist in the relief efforts for COVID-19. 

In 2022, FHI/FHO will feature leaders in the industry focused on providing professional development talks. Tune in as Focus on Health and Lush Life host a variety of episodes pertaining to both personal and business development topic within the drinks industry. See past videos below : 

Webinar Archive

If you weren’t able to join the global drinks community for any of the previous webinars, you can find an archive of all the recordings here!

Lessons from the European Drinks Industry

Building and Maintaining Community In Isolation

Healthy Coping Mechanisms

The Power of Philanthropy and Mentorship with the Founders of Speed Rack

Puerto Rico Edition 

Taxes in Crisis

New Orleans Gives Back

Recovery and Next Steps for Bar Owners

Agave Saves the World

Black. Queer. And Still Here. 

Cheers to Black-Owned Spirits

Level Up!  Career and Finance Savvy From The Pros

CAP Community Series - Batching Part I: Batching 101

Across Oceans: AAPI Intersections in Hospitality

CAP Community Series - Batching Part II: Batching 201 Organizing & Executing

Rainbow Panel; Being You in F&B

CAP Community Series - Personal Growth Part I: From Bartender to Brand presented by Courvoisier

HECHOS en MEXICO!

CAP Community Series - Personal Growth Part II: Re-Visioning Your Role in the Hospitality Industry presented by Don Q

CAP Community Series - Future CAP Part I: Cocktail Apprentice Program 101 Q&A presented by Johnnie Walker

Future CAP Part II: CAP 2022 Recruitment presented by Tequila Fortaleza

Future CAP Part III:  Red Coat 2022 Reminders  presented by Perrier

How Can We Bring Humanity Back Into Hospitality? presented by Focus on Health

Retention & Prioritization of Staff With Business Development presented by Focus on Health

From "How?" to "Hired!": Advancement Strategies in the Hospitality Industry

Negotiate like a Pro, Presented by Lush Life

Finances On The Rocks. Straight Up Money Matters for Hospitality Professionals

BEYOND THE BAR EDITORIALS 

Tales of the Cocktail Foundation editorials are rooted in celebrating diverse culture and traditions, cocktail technique, and spirits education. These editorials include cocktail recipes, cocktail photography, and personality features.

Past Beyond the Bar Editorials

Chanta Hunter : Celebrating Black History Month: From A Bartender to The Bartender

Allison Parc : Celebrating Women’s History Month: Women & Whisk(e)y: Have We Progressed?

Kevin Diedrich : Celebrating Asian American & Pacific Islander Heritage Month: My Own Self-Discovery

Chelsea Gregoire : Celebrating Pride Month: The Progress We Dream Of, The Pride We Fight For

Tiffanie Barriere : Celebrating Juneteenth: The Power of the Red Drink

Camille Austin : Celebrating Latin Heritage Month:”Ven, te invito un trago”

Chockie Tom : Celebrating Native American Heritage Month: A Balance of Worlds


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