Beyond The Bar

Beyond the Bar

Beyond the Bar is an initiative that was created in 2018 to provide a platform to address serious issues within the global drinks industry, including; mental and physical wellness, substance abuse, sexual harassment, diversity, and sustainability.  The Foundation has dedicated programming for these topics and facilitates education and discourse pertaining to these long-overdue concerns. 

Educational seminars involving mental health and physical wellness, social justice, substance abuse, sexual harassment, and sustainability will be categorized under the Beyond the Bar. The intersectionality of such topics will allow attendees to easily distinguish topics of interest they are seeking to participate in while at Tales of the Cocktail®. 

Tales of the Cocktail Foundation’s Beyond the Bar activations include complimentary fitness classes, sobriety programming, and trainings to encourage sustainable lifestyles within the global drinks industry.



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