Beyond the Bar®

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Beyond the Bar® is the physical and creative space for Tales of the Cocktail Foundation’s global community to explore themes beyond traditional spirits education. 

Created in 2018, Beyond the Bar provides a platform to address challenges and opportunities within the global drinks industry including mental and physical health, intersectionality, substance use, sexual harassment, diversity, equity, and sustainability. The Foundation produces dedicated Beyond the Bar programming annually at Tales of the Cocktail® including seminars, workshops, and service projects. Year-round, resources on these topics that are created by drinks industry professionals are available online including webinars on YouTube and editorials on the Tales of the Cocktail Foundation’s website.



Tales of the Cocktail Foundation’s Beyond the Bar workshops have become an integral part of the Tales of the Cocktail® experience. These activations include complimentary fitness classes, wellness workshops, roundtable discussions, bystander intervention and harassment prevention training, and safe spaces to take a break and set intention. Past workshops have included:


Crescent Care HIV/Hep C Testing
Ease Within Strength: An Industry Yoga Experience
Building Community through the Body
Bartender Boxing
NADA Ear Acupuncture Detoxification Service Clinic
And more


Wellness on the Road
Cooking Classes
Financial Wellness
How the Drinks Industry Sleeps
And more


Green Dot Bystander Intervention to Stop Harassment
Safe Bars presents: Dealing with difficult patrons: de-escalation skills for the pandemic and beyond
And more


Revive.Survive.Overdose Prevention Community Training
Friends of Bill W
Pin Project
And more


Tales of the Cocktail Foundation is dedicated to serving our communities. Tales of the Cocktail attendees have options to participate with a day of service activity alongside staff and committees. In the past, this has included beach clean up, house rebuilding, and meal prep. 

Day of Service at Tales of the Cocktail 2024

Sunday, July 21, 2024
8 a.m. to 1 p.m.
Free Registration with any TOTC2024 Ticket Purchase

TOTCF and Edrington are excited to invite you to our annual Day of Service in partnership with Green Light New Orleans and The Water Collaborative. Attendees will have the opportunity to learn about Tales of the Cocktail Foundation’s sustainability initiatives, learn about the history of water and justice in New Orleans, and paint rain barrels that will be distributed to bars throughout the city.

Learn More



Thank you for tuning into Full Hands In/Full Hands Out! This program has wrapped, and we hope you enjoyed this free webinar series that began in 2020 in an effort to bring the voices of all service-related communities (bar, restaurants, etc.) together to assist in the relief efforts for COVID-19.

In 2021 and 2022, this series transitioned into sharing different heritage stories and professional development mentoring from leaders in the industry.

Thank you to all of our sponsors, presenters, and attendees who tuned into Full Hands In/Full Hands Out!

If you would like to view past episodes, please see the full list below:

Full Hands In / Full Hands Out Webinar Archive

Lessons from the European Drinks Industry

Building and Maintaining Community In Isolation

Healthy Coping Mechanisms

The Power of Philanthropy and Mentorship with the Founders of Speed Rack

Puerto Rico Edition 

Taxes in Crisis

New Orleans Gives Back

Recovery and Next Steps for Bar Owners

Agave Saves the World

Black. Queer. And Still Here. 

Cheers to Black-Owned Spirits

Level Up!  Career and Finance Savvy From The Pros

CAP Community Series - Batching Part I: Batching 101

Across Oceans: AAPI Intersections in Hospitality

CAP Community Series - Batching Part II: Batching 201 Organizing & Executing

Rainbow Panel; Being You in F&B

CAP Community Series - Personal Growth Part I: From Bartender to Brand presented by Courvoisier


CAP Community Series - Personal Growth Part II: Re-Visioning Your Role in the Hospitality Industry presented by Don Q

CAP Community Series - Future CAP Part I: Cocktail Apprentice Program 101 Q&A presented by Johnnie Walker

Future CAP Part II: CAP 2022 Recruitment presented by Tequila Fortaleza

Future CAP Part III:  Red Coat 2022 Reminders  presented by Perrier

How Can We Bring Humanity Back Into Hospitality? presented by Focus on Health

Retention & Prioritization of Staff With Business Development presented by Focus on Health

From "How?" to "Hired!": Advancement Strategies in the Hospitality Industry

Negotiate like a Pro, Presented by Lush Life

Finances On The Rocks. Straight Up Money Matters for Hospitality Professionals


Tales of the Cocktail Foundation editorials are rooted in celebrating diverse culture and traditions, cocktail technique, and spirits education. These editorials include cocktail recipes, cocktail photography, and personality features.

Past Beyond the Bar Editorials

Chanta Hunter: Celebrating Black History Month: From A Bartender to The Bartender

Allison Parc: Celebrating Women’s History Month: Women & Whisk(e)y: Have We Progressed?

Kevin Diedrich: Celebrating Asian American & Pacific Islander Heritage Month: My Own Self-Discovery

Chelsea Gregoire: Celebrating Pride Month: The Progress We Dream Of, The Pride We Fight For

Tiffanie Barriere: Celebrating Juneteenth: The Power of the Red Drink

Camille Austin: Celebrating Latin Heritage Month:”Ven, te invito un trago”

Chockie Tom: Celebrating Native American Heritage Month: A Balance of Worlds

Kapri Robinson: Celebrating Black History Month: Back To The Future: Analyzing Our Growth In The Past To Be Better For The Future

Tess Posthumus: Celebrating Women’s History Month

Alexis Belton: Celebrating Asian American and Pacific Islander Month : We Must Sleep Before We Can Dream

Chris Cabrera: Celebrating Pride Month: UNAPOLOGETICALLY YOU

Erika Flowers: Celebrating Juneteenth: When You Know Better, Do Better

Roberto Núñez Moreno: Celebrating Latinx & Hispanic Heritage Month: Los Latinos; The Secret Ingredient

Danielle Goldtooth: Celebrating Indigenous Heritage Month: Focus on the Food

Celebrating Black History Month with Beats, Bars & Bourbon

Caer Maiko: Celebrating Asian & Pacific American Heritage Month: Unapologetically Normal

Keyatta Mincey-Parker: Celebrating Heritage Through Hospitality: Building Stronger Communities in the Cocktail Industry

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