Beyond the Bar
Go Beyond the Bar® at
Tales of the Cocktail® 2026
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Beyond the Bar (BTB) provides a platform to address important issues within the global drinks industry, including mental and physical wellness, substance use, sexual harassment, diversity, and sustainability.
Festival Entry Pass
In 2026, special Wellness events (see Workshops and Fitness Activations below) are included in the $25 Festival Entry Pass, and provide access to onsite workshops, networking sessions, fitness classes, and sobriety support groups. The Festival Entry Pass is included in all ticket types or may be purchased individually.
Seminars: Beyond the Bar Educational Track
For those pursuing education at Tales of the Cocktail and plan to purchase a Seminar Day or Week Pass, please be sure to check out the special track of education for Beyond the Bar. These seminars focus on mental health and physical wellness, social justice, substance use, sexual harassment prevention, and sustainability.
Beyond the Bar Wellness Workshops
TOTCF is excited to host Wellness Workshops led by industry leaders onsite at The Ritz-Carlton, New Orleans. Wellness Workshops offer daily programming to encourage and lead bartenders to prioritize mental health, wellness, and safety behind and beyond the bar.
Beyond the Bar Fitness Activities
Start your day with a group run or yoga class. The Daily Fitness Activities allow you to take a break from tastings and education to move your body, stretch, and focus on your physical presence at TOTC2026.
Ben’s Friends
Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, host and hostesses, GMs and owners who have found or are seeking sobriety. Our mission is to offer community, hope, and a path forward for those struggling with substance abuse and addiction. At our core, we are hospitality workers who have found connection, and the tools to seek and maintain sobriety while managing our careers and lives in a sane and purposeful way.