Beyond the Bar

Beyond the Bar® at Tales of the Cocktail® 2024

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Created in 2018, Beyond the Bar (BTB) provides a platform to address serious issues within the global drinks industry, including mental and physical wellness, substance use, sexual harassment, diversity, and sustainability. 

Official Beyond the Bar Media Partner

View the TOTC2024 Conference Agenda

Beyond the Bar Seminar Track

Tales of the Cocktail educational Beyond the Bar seminars focus on mental health and physical wellness, social justice, substance use, sexual harassment prevention, and sustainability. The intersectionality of such topics will allow attendees to easily distinguish topics of interest they are seeking to participate in while at Tales of the Cocktail®.

Wellness Week Pass

In 2024, select Beyond the Bar events are included in the $10 Wellness Week Pass, including workshops, networking sessions, fitness classes, sobriety support groups, Grant Finalist Showcase, and the Beyond the Bar Lounge with non-alcoholic cocktails presented by Lyre’s. The Wellness Week Pass is included in all ticket types, or may be purchased individually.

Beyond the Bar Lounge

The Beyond the Bar Lounge presented by Lyres, located in the Baronne Room, will be available for attendees to grab non-alcoholic beverages. Attendees will also have the opportunity to enjoy the cozy lounge furniture and rest in between sessions.

Beyond the Bar Wellness Workshops

TOTCF is excited to host Wellness Workshops led by industry leaders onsite at The Ritz-Carlton, New Orleans. Wellness Workshops offer daily programming to encourage and lead bartenders to prioritize mental health, wellness, and safety behind and beyond the bar.

Beyond the Bar Fitness Activities

Start your day with a group run or yoga class. The Daily Fitness Activities allow you to take a break from tastings and education to move your body, stretch, and focus on your physical presence at TOTC2024.

Grant Recipient Showcase

The Grant Recipient Showcase will be held on Thursday, July 25 during Tales of the Cocktail in the Beyond the Bar space. Grant recipients will discuss their Bartender Welfare & Well-Being project with the Tales of the Cocktail guests. Attendees will be able to engage with finalists from 10:00 to 12:30 p.m. and learn more about their initiative to serve the industry. 

2024 Tales of the Cocktail Foundation Grant Recipients

Another Round, Another Rally

Another Round Another Rally is a nonprofit financial and educational resource for the hospitality industry. They provide reimbursement grants and immersive educational scholarships to further the education of historically excluded voices in the community, and supply emergency assistance to those employed in restaurants, bars, and hotels who have fallen on unexpected hardship.


Focus on Health

Focus on Health serves up wellness with a side of hospitality flair. Born amidst the chaos of COVID-19, they’ve crafted a haven for those in the food and beverage industry, because they know that taking care of others starts with taking care of yourself. At Focus on Health, the mission is clear: to enrich the lives of those who dedicate themselves to taking care of others. Whether you’re a bartender, a server, a chef, or anyone in between, they’re here to support you on your journey to a healthier, happier you.

Safe Bars

Safe Bars was founded by Lauren R. Taylor in 2013 out of a dire need for greater safety in the hospitality industry. With her lifelong experience in empowerment self-defense and bystander education, she worked with bartenders, servers, and others to create a way to stop sexual violence in alcohol-serving spaces. Thus Safe Bars was born with a clear mission: to create safe, equitable, and inclusive hospitality spaces. They’ve grown from training staff at DC bars to training teams and establishments nationally and internationally. Their curriculum has expanded to include bystander intervention, de-escalation, and allyship training. They are the leader in gender-based violence prevention for the hospitality industry, and their goal is to reach more people, more venues, and more communities to end sexual violence and create safe, welcoming, and inclusive alcohol-serving establishments.


Ben’s Friends

Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, host and hostesses, GMs and owners who have found or are seeking sobriety. Their mission is to offer community, hope, and a path forward for those struggling with substance abuse and addiction. At their core, they are hospitality workers who have found connection, and the tools to seek and maintain sobriety while managing their careers and lives in a sane and purposeful way. 

Meetings will be held, 4:30 p.m. to 6 p.m., Monday, July 22 and Tuesday, July 23  in the Carondelet room in The Ritz-Carlton, New Orleans.


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