Tales of the Cocktail® 2024 Seminars

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Tales of the Cocktail (TOTC) strives to bring innovative, inclusive, and stimulating educational programming to our annual conference. Aimed at educating people in the drinks industry, the educational seminars’ themes of Business, Culture, and Beyond the Bar offer relevant content applicable to today’s bartenders, managers, and owners. 

TOTC seminars will be hosted at The Ritz-Carlton, New Orleans. Selected from an open call for submissions by the Education Advisory Committee, Tales of the Cocktail prioritizes educational seminars that are curated and selected by drinks industry professionals looking to inspire their peers.

View the TOTC2024 Conference Agenda

TOTC2024 Seminar Tracks & Types

Business Seminar Track

An excellent bar only works if the business is built on an equally impressive foundation. The bar industry is constantly evolving with innovative ideas, progressive bar programs, and creative bar concepts that today’s consumers are thirsty for. Business Seminars are a platform to address current trends in the industry, such as commerce, venture, and design. Topics include marketing, operations management, human relations, finances, investors, real estate, and more. Tales of the Cocktail Foundation recognizes the advantage of pooling together global business insights from the best and brightest in the industry and leveraging this tremendous resource to uplift and improve the entire community. 

Culture Seminar Track

Thoughtfully exploring the culture and the lifestyle of the bartending community has always been at the core of Tales of the Cocktail’s programming. Covering a variety of topics, Culture Seminars are industry-driven and designed for bartenders of all levels. These seminars are a space to learn about the specifics of the drinks industry including spirit proficiency and drinks industry history. Most of these seminars include tastings and/or cocktails and are 15-90 minutes.

Beyond the Bar Seminar Track

Tales of the Cocktail educational Beyond the Bar seminars focus on mental health and physical wellness, social justice, substance use, sexual harassment prevention, and sustainability. The intersectionality of such topics will allow attendees to easily distinguish topics of interest they are seeking to participate in while at Tales of the Cocktail.

Technique Lab Seminars

Sometimes the best way to learn something is by doing. Technique Lab seminars offer hands-on technique building or teaching a physical skill. Attendees will get hands-on training with equipment or other experiential learning style models.

Futures Lab

Tune in to the inaugural Futures Lab series on Tuesday, July 23, to be immersed in 20-minute short-format, thoughtful discussions on the future of the drinks industry. Futures Lab topics range from A.I. and Hospitality to Cannabis Beverages and beyond.

2024 Futures Lab Topics:

  • The Future of A.I. and Hospitality – Gary Gruver, Director of Global Beverage Operations, Marriott International
  • The Future of Drinking the Planet Better – Stephanie Jordan, Avallen Spirits & Drinking Out Loud, Founder
  • The Future of Food & Beverage – Kat Kinsman,  Food and Wine, Executive Features Editor and Host of Tinfoil Swans Podcast
  • The Future of the Industry – Matt Molino, Chief Strategy Officer Partner, NVE Experience Agency 
  • The Future of Ingredients – Monica Berg, Tayer + Elementary, Muyu Liqueurs, Director, Owner 
  • The Future of THC Beverages – Rachel Burkons, Smoke Sip Savor, Feast & Flower, Founder 

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