Tickets

Tales of the Cocktail 2026 Tickets

Get your tickets to join in on the world’s leading cocktail conference, Tales of the Cocktail.

We’ve launched a new registration process. This year, choose your Attendee Type (General-Industry Professional or Bartender), then your Ticket Type to select a week-long pass, a single-day pass, or build your own package.

There are hundreds of opportunities to advance your career in the drinks industry at Tales of the Cocktail. Network with your peers with focused education and brand education with Seminar + Tasting Passes; discover your new favorite spirits brands with the Tasting Pass; explore the cocktail history of the French Quarter with a New Orleans Cocktail Tour; or experience RSVP events and Beyond the Bar programming with the Festival Entry Pass.

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Week Passes

Bartender Seminar & Tasting Week Pass: $500 + processing fees (Festival Entry Pass Included with Purchase)

Seminar & Tasting Week Pass: $595 + processing fees (Festival Entry Pass Included with Purchase)

Tasting Week Pass: $175 + processing fees (Festival Entry Pass Included with Purchase)

Day Passes

Seminar & Tasting Day Pass: $185 + processing fees (Festival Entry Pass Included with Purchase)

Bartender Seminar & Tasting Day Pass: $155 + processing fees (Festival Entry Pass Included with Purchase)

Tasting Day Pass: $45 + processing fees (Festival Entry Pass Included with Purchase)

Festival Entry Pass: $25*

*Included in all passes or can be purchased separately. A pass is required for entry.

The Festival Entry Pass grants you access to select Wellness Workshops, Fitness Classes, the Beyond the Bar Lounge presented by Maison Perrier at the Ritz-Carlton, New Orleans, AND the 100s of exciting offsite RSVP Events our partners host throughout New Orleans. The Festival Entry Pass is required to attend ALL RSVP Events and select Wellness Workshops. It is included in all passes or can be purchased separately.

New this year, attendees will be able to RSVP to events all in one place through the Attendee Hub after ticket purchases are made. Stay tuned on our social media for the launch!
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Festival Entry Pass Includes Access To:

RSVP Events throughout New Orleans

Toast to Tales on Monday, July 20

Keynote on Monday, July 20

Beyond the Bar Lounge Presented by Maison Perrier

Louisiana Department of Health: Overdose Prevention Workshop on Monday, July 20

Generational Sobriety: A Live Recording of ‘No Proof’ on Tuesday, July 21

Reset + Recharge Workshop presented by Proximo on Wednesday, July 22

OWN!T: Hospitality Self Defense Workshop on Wednesday, July 22

Beyond the Bar Daily Group Runs & Workout Events

Barware Shop by Barfly

Bookstore & Bitters Market

Merch Bar by Mover & Shaker Co.

Ben’s Friends Meetings

Special Event Tickets

New Orleans Cocktail Tours

$65 + processing fees (Festival Entry Pass Included with Purchase)

Tales of the Cocktail began as an annual walking tour in New Orleans and has now grown to become the conference that it is today. We’ve stayed true to our roots and continue to offer cocktail tours throughout the French Quarter every year. Add on a Cocktail Tour ticket to learn about New Orleans’ rich cocktail culture!

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The Big Gay Bar Tour Schedule

Bourbon Street and How It Got That Way Tour Schedule

Brandy/Bourbon/Bitters/Ice Tour Schedule

Louche: The French Quarter Absinthe Tour Schedule

Spirited Awards Tickets On Sale June 8, 2026

Don’t miss this year’s 20th annual Spirited Awards ceremony, honoring the best in the drinks industry!

Since its founding in 2007, the Spirited Awards have become one of the industry’s most revered awards, recognizing beverage professionals, products, establishments, journalists, and media across every facet of the spirits and cocktail industry on a global scale. The award categories spotlight a range of talent to ensure each aspect of the industry is well represented and recognized for its contributions.

The Spirited Awards are comprised of industry accolades, both U.S. and International, and a few highly coveted, overall awards that transcend regionality including World’s Best Bar, World’s Best Cocktail Menu, and Tales Visionary Award.


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