Tales of the Cocktail® Launches New Digital Hub for Spirits Industry

Posted on: Aug. 24, 2015 | | By: Christine Bondick

NEW ORLEANS, LA – August 24, 2015 –The team behind the world-renowned Tales of thernCocktail® festivals is proud to announce the launch of the all-new TalesoftheCocktail.com. Thernnew site will highlight what’s now, new, and next in the spirits industry and extend thernexcitement, learning, and community feel of the over 200 international events Tales of thernCocktail® hosts each year.

The site will feature in-depth coverage of the latest cocktail news, trends, bartender profiles,rnrecipes, product launches, tools, techniques, and spirits history, while providing an inside look atrnunique cocktail cultures around the globe. It will also cover related topics such as art, music,rnfashion, and film while encouraging community participation and engagement.

“I am always so excited to find new ways that we can extend our mission of growing a stronger,rnsmarter and more connected industry,” said Ann Tuennerman, co-founder of Tales of thernCocktail®. “We have put a year of work into developing a site that I know will be the go-tornresource for cocktail professionals everywhere.”

In developing the new site, Tales of the Cocktail® has partnered with Mother Nature Networkrn(MNN), a leading media company whose equity partners include CNN and DiscoveryrnCommunications. “It’s only natural that the company which hosts the world’s leading events forrnthe spirits industry should also host the world’s leading website for the industry. Working on arnproject like this has been a tremendous opportunity,” said Joel Babbit, MNN’s CEO.

The new site will also provide brands, both large and small, a range of innovative sponsorshiprnand advertising opportunities to reach the top bartenders, bar owners, retailers, and industryrninfluencers around the globe. Founding sponsors include Bacardi® Rums, GREY GOOSE®rnVodkas, and Dewar’s® Blended Scotch Whiskies.

The new TalesoftheCocktail.com is the latest in a growing list of year-round initiatives fromrnTales of the Cocktail® to support and grow the international cocktail industry. In addition to thernmain event held in New Orleans, now in its 13th year, Tales of the Cocktail® also produces Talesrnof the Cocktail® on Tour, a satellite festival held in emerging cocktail cities around the world, rnand Tales 365®, a membership program with exclusive access to Tales of the Cocktail® contentrnand events.

Visit TalesoftheCocktail.com to explore the new website and learn more about the latest trendsrnin the spirits industry.

About Tales of the Cocktail®

The Spirits Are Calling. Will you answer? They’re calling you to New Orleans for five days ofrnseminars, tastings, product launches, competitions, networking events and so much more at thernworld’s premier professional cocktail event. By just being a part of this spirited gathering you’llrnhelp your fellow cocktail professionals around the world. Funds from Tales of the Cocktail® arerninvested back into the industry through scholarships, tuition reimbursements, training programsrnand financial aid. So join us as the international spirits community answers the call, returning forrnanother spirited round of Tales of the Cocktail®.

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profitrnorganization committed to preserving the unique cocktail culture in New Orleans and around thernworld through education and outreach. Every year the NOCCPS produces a number of eventsrnincluding Tales of the Cocktail®, Tales of the Cocktail® on Tour, and Tales of the Toddy® withrnproceeds being invested back into the international spirits community through educationalrnprograms, scholarships, training programs and financial aid.

SOCIAL MEDIA

WEBSITE: http://www.TalesoftheCocktail.com

FACEBOOK: https://www.facebook.com/TalesoftheCocktail

TWITTER: https://twitter.com/totc

INSTAGRAM: https://instagram.com/tales_of_the_cocktail/

YOUTUBE: https://www.youtube.com/user/TOTCNOLA

MEDIA CONTACT:rnAnn Tuennerman; 504-548-0511; Ann@TalesoftheCocktail.com


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