Tales of the Cocktail® 2025, July 20-25th

With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference.

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Tales of the Cocktail Foundation (TOTCF) is pleased to announce the 23rd annual Tales of the Cocktail® (TOTC) conference, returning to the historic The Ritz-Carlton, New Orleans from July 20-25, 2025. Centered on the theme Evolve, the conference will explore the cocktail industry’s ongoing transformation and development, highlighting evolution as a catalyst for innovation and a necessity for growth. 

Tickets are on sale now!

Are you ready to create your own Tales of the Cocktail itinerary, be the first to know about new activations, and stay up-to-date on all things TOTC2025? There’s an app for that!

Our TOTC2025 Whova App is now live! All registered attendees are encouraged to download the Whova – Event & Conference App from the Google Play or Apple App Store to use the app — please note that you must be a ticket holder who has completed registration to use the app.

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