Tales of the Cocktail^®

Founded in 2002, Tales of the Cocktail has grown from an annual walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival. Each year, the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking, and special events. With hundreds of opportunities developed specifically for bartenders, distillers, cocktail enthusiasts, and other spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for exchanging new ideas, products, and techniques.

Tales of the Cocktail is an international conference for spirits industry professionals with the primary focus of educating all levels of the bartending trade. If you love a good cocktail and want to learn more about the spirits world, you’d also love to attend this event! While many of our bar guests (or cocktail enthusiasts) are welcomed attendees, the event’s purpose is to provide a platform to educate, advance, and support the global drinks industry. At Tales 2023, 47% of attendees were returning guests, 53% were attending for the first time, and 8% were cocktail enthusiasts.

You must be 21 years or older to attend any Tales of the Cocktail New Orleans events. 

Tickets for Tales of the Cocktail include various price points and options to purchase day passes or week passes. To learn more and purchase tickets, click here.

TOTC2024 Ticket Prices:

• Wellness Week Pass: $10
• Bartender Seminar & Tasting Week Pass: $500 
• Bartender Seminar & Tasting Day Pass: $155
• Seminar & Tasting Week Pass: $595 
• Seminar & Tasting Day Pass: $185 
• Tasting Week Pass: $175 
• Tasting Day Pass: $45

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