5 Tips for Attending Tales of the Cocktail®, as told by Lyre’s Non-Alcoholic

Posted on: Jun. 15, 2023 | | By: Callie Carlson

We chatted with the Lyre’s Non-Alcoholic team and learned what this year’s theme means to them, how they’ll be showing up at Tales, and their top 5 tips for making the most of our event.

What does the TOTC23 theme, ‘Vitalize’ mean to your brand?

To us, the theme of ‘Vitalize’ is all about bringing energy and life to the non-alcoholic drinks category. Our mission is to provide a sophisticated, non-alcoholic alternative to traditional spirits and cocktails, allowing everyone to enjoy the complex flavors and experiences of the bar scene without the negative effects. We believe that Lyre’s thoughtful, non-alcoholic offerings can revitalize the beverage industry by helping people live healthier, more vibrant lives without sacrificing flavor or fun.

Why is your brand participating in TOTC this year?

As a brand that’s passionate about changing the way the world drinks, we’re excited to showcase the versatility and deliciousness of our non-alcoholic offerings and have the chance to reach bartenders and industry professionals from around the globe. Tales of the Cocktail is the perfect place for us to demonstrate how our range of premium, true-to-taste N/A products can be used to craft thoughtful cocktails that satisfy even the most discerning palate and remind people that with Lyre’s you can enjoy a refreshing drink exactly anytime, anywhere.

What are your top 5 tips for attending TOTC?

  1. Accessorize with a parasol, deodorant that works, and fan at Tales because you’ll be sweating like a sinner in church.
  2. Don’t forget to pack your cutest cocktail attire and an extra shirt in your road pack for when you inevitably spill a drink on yourself or simply sweat through it. 
  3. Leave time for seminars and take notes, but don’t take yourself too seriously. You’re not gonna remember any of this in the morning anyway.
  4. Make sure to alternate between boozy and non-alcoholic cocktails, as staying hydrated and maintaining a clear head will come in handy when you run into your ex!
  5. Embrace the heat and humidity. You’re in New Orleans in July, after all. Just pretend you’re in a sauna.

What is your most memorable event your brand has hosted at TOTC?

Splash Dance! Our synchronized swimming event.

Join Lyre’s Non-Alcoholic for a week-long celebration of the art of non-alcoholic at the Ritz Carlton, New Orleans! Discover the versatility of Lyre’s non-alcoholic drinks and learn how they can elevate any occasion, from bars to restaurants, hotels to your favorite liquor store. Don’t miss this unique opportunity to experience the future of sophisticated, alcohol-free imbibing.

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