TOTCF is offering a $10 Festival Entry Pass with access to onsite workshops, networking sessions, fitness classes, and By Invitation Only events throughout New Orleans. The Pass is included in all ticket types or may be purchased separately. Proceeds from the Pass will fund year-round Beyond the Bar programming, including grants, scholarships, policy change, and education.

Access to:

• By Invitation Only Events
• Workshops
• Networking Sessions
• Fitness Activities
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Beyond the Bar Seminars are not included in the Festival Entry Pass. To access BTB seminars, guests must purchase a Seminar Pass.

This exclusive package for working bartenders allows access to Seminars and Tasting Rooms, including all brand education, seminars, turn-key bars, and experiential tastings, and access to offsite By Invitation Only events. This pass includes the Festival Entry Pass

Access to:

• By Invitation Only Events
• Every Seminar 
• Workshops
• Fitness Activations
• Networking Sessions
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Tales Catalyst (Tuesday, July 22)
• Every Tasting Room
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24)
  • Meet the Distillers (Thursday, July 24)

This discounted package is the best way to experience TOTC2025 with access to Seminars, Workshops, and Tasting Rooms, including all brand education, turn-key bars, experiential tastings, and offsite By Invitation Only events. This pass includes the Festival Entry Pass

Access to:

• By Invitation Only Events
• Every Seminar 
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Tales Catalyst (Tuesday, July 22)
• Every Tasting Room
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24)
  • Meet the Distillers (Thursday, July 24)

Tasting Week Pass bundles the Tasting Day Passes for each day of TOTC2025 and includes the Festival Entry Pass. The Tasting Week Pass allows access to all Tasting Rooms, New Orleans Spirits Competition, Meet the Distillers, and offsite By Invitation Only events. 

Access to:

• By Invitation Only Events
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Every Tasting Room
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22 – only for passes good for each specific day)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24 passes only)
  • Meet the Distillers (Thursday, July 24 passes only)

Seminar & Tasting Day Pass includes access to Seminars, Wellness Workshops, and Tasting Rooms, including all brand education, turn-key bars, and experiential tastings on a particular day. It also includes the Festival Entry Pass that allows access to onsite workshops, networking sessions, fitness classes, and By Invitation Only events throughout New Orleans during the entire week.

Access to:

• By Invitation Only Events 
• Seminars on the selected day 
• Workshops on the selected day 
• Fitness Activations on the selected day 
• Networking Sessions on the selected day 
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Tales Catalyst (Tuesday, July 22 passes only)
• Tasting Rooms on the selected day
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22 – only for passes good for each specific day)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24 passes only)
  • Meet the Distillers (Thursday, July 24 passes only)

The Bartender Seminar & Tasting Day Pass is intended to be used exclusively by working bartenders. Includes access to Seminars, Wellness Workshops, and Tasting Rooms, including all brand education, turn-key bars, and experiential tastings on a particular day. It also includes the Festival Entry Pass that allows access to onsite workshops, networking sessions, fitness classes, and By Invitation Only events throughout New Orleans during the entire week.

Access to:

• By Invitation Only Events 
• Seminars on the selected day 
• Workshops on the selected day 
• Fitness Activations on the selected day 
• Networking Sessions on the selected day 
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Tales Catalyst (Tuesday, July 22 passes only)
• Tasting Rooms on the selected day
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22 – only for passes good for each specific day)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24 passes only)
  • Meet the Distillers (Thursday, July 24 passes only)

The Tasting Day Pass grants you access to one day of all tasting events. It also includes the Festival Entry Pass that allows access to onsite workshops, networking sessions, fitness classes, and By Invitation Only events throughout New Orleans during the entire week.

Access to:

• By Invitation Only Events 
• Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
• Tasting Rooms on the selected day
  • Grab + Geaux
  • Fountain Bar
  • No + Low Bar
  • Algiers
  • Breezeway Tasting
  • Carrollton
  • Esplanade
  • Fountainbleu
  • French Quarter Balcony
  • Gentilly
  • Maison
  • Salon IA
  • Salon IB
  • New Orleans Spirits Competition Live Judging (Monday, July 21 and Tuesday, July 22 – only for passes good for each specific day)
  • New Orleans Spirits Competition Grand Tasting & Awards Ceremony (Thursday, July 24 passes only)
  • Meet the Distillers (Thursday, July 24 passes only)

Sunday, July 20, 2025

Register Here

TOTCF is excited to welcome you to our annual Day of Service in partnership with Green Light New Orleans. Attendees will have the opportunity to learn about Tales of the Cocktail Foundation’s sustainability initiatives, the history of water and justice in New Orleans, and paint rain barrels that will be distributed to bars throughout the city.

This Day of Service will kick-off on Sunday, July 20th at 11:30 am. Attendees will gather at The Ritz-Carlton, New Orleans and shuttle out of the quarter to Greenlight, a local nonprofit that paints rain barrels used in bars and restaurants throughout the city. 

Monday, July 21

• The Ramos Reality Tour: Separating Fact from Fizz, 12:00-1:30 pm
• The Big Gay Bar Tour, 2-3:30 pm

Tuesday, July 22

• Brandy/Bourbon/Bitters/Ice, 12:00-1:30 pm
• The Big Gay Bar Tour, 2-3:30 pm

Wednesday, July 23 

• Louche: The French Quarter Absinthe Tour, 12:00-1:30 pm
• The Ramos Reality Tour: Separating Fact from Fizz, 2-3:30 pm

Thursday, July 24

• Brandy/Bourbon/Bitters/Ice, 12:00-1:30 pm
• Louche: The French Quarter Absinthe Tour, 2-3:30 pm

Brandy/Bourbon/Bitters/Ice

First time to the city? Welcome to New Orleans drinking 101, an ideal first stop to understand the city’s layered and long history with libations. The tour will cover the rise of the French Quarter as a historic nexus for all things cocktail – how the city gave rise to famous drinks like the brandy crusty, absinthe frappe, Vieux Carre, Ramos Gin Fizz, and Sazerac. Guests will have the option to taste some of the drinks that made New Orleans famous. Cocktails are available for purchase.

Louche: The French Quarter Absinthe Tour

New Orleans’ historic trade connections to France meant the city enjoyed delights that were often scarce in other ports, including Bordeaux wines, brandies, and that most mysterious of drinks, absinthe. This tour will explore the ribald history of absinthe in New Orleans, from its arrival in the 1840s through its growing popularity in new drinks such as the absinthe frappe and obituary cocktail. The tour will delve into absinthe drinking rituals, both actual and fabricated, and will tour several of the key absinthe destinations in the city. Cocktails are available for purchase.

The Big Gay Bar Tour

New Orleans is where you fled to if you grew up in the South but your lifestyle didn’t fit into your hometown’s lifestyle. You’ll discover the long history of gay bars in New Orleans on this walking tour of the French Quarter. Learn what makes New Orleans queer history distinctive, from bars from the late 1930s that became a welcome home to a gay clientele, to the later rise of Gay Carnival and Southern Decadence. Cocktails are available for purchase.

The Ramos Reality Tour: Separating Fact from Fizz

The Ramos Gin Fizz may be the second most famous cocktail invented in New Orleans, but it’s no doubt the most fascinating. Untangle the truth from tall tales on this tour that explores the story of the Ramos Gin Fizz — where it arose, where it became famous, and where it ended up. Along the way, learn about how the city’s rich barroom culture gave rise to so many famous drinks. Cocktails are available for purchase.

Tuesday, July 22, 2025

Celebrate the 2025 Tales Catalyst Honorees with Tales of the Cocktail Foundation, Tito’s, and Uncle Nearest. Hear from the 2025 International Honoree, Christina Veira, and the U.S. Honoree, Lucia Creed, during Tales Catalyst on Tuesday, July 22, 2025. Created to celebrate women and non-binary individuals who are breaking barriers and championing inclusivity within the global beverage community, Tales Catalyst will honor two individuals—one U.S. and one International—at the 2025 Tales of the Cocktail conference in New Orleans.

Friday, July 25, 2025

The 14th annual Pig & Punch presented by The Bon Vivants is thrilled to be heading back to New Orleans for a one-of-a-kind party for charity to close out Tales of the Cocktail! New Orleans holds a special place in the heart of Pig & Punch, infusing the event with its distinct brand of fun and energy. We’re excited to bring the party back to The Broadside, promising an unparalleled experience.

Thursday, July 24, 2025

Attend the celebration of the 2025 Spirited Awards Top 4 Nominees and Winners at the Spirited Awards Ceremony on Thursday, July 24, 2025. Since its founding in 2007, the Spirited Awards have become one of the industry’s most revered awards, recognizing beverage professionals, products, establishments, journalists, and media across every facet of the spirits and cocktail industry on a global scale.