Partnership Opportunities

Whether a new partner to Tales of the Cocktail Foundation or a returning partner from Tales past, there are new updates and opportunities to share in 2025.

Tales of the Cocktail Foundation brings spirits industry professionals from around the world together to network, educate, and experience brands and products. The Foundation offers a wide range of programming that allows brands of all sizes to participate in Tales of the Cocktail®.

Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars to the world’s leading cocktail conference. Tales of the Cocktail® 2025 will be held July 20-25th in New Orleans. Join us as we continue to progress our industry through educational seminars, tastings, networking opportunities, and more in the city where it all began!

Back in the city’s beloved French Quarter, Tales of the Cocktail Foundation is proud to celebrate Tales of the Cocktail® 2025 from our host hotel The Ritz-Carlton, New Orleans. The team at The Ritz-Carlton, New Orleans, sets the standard of hospitality excellence and provides a perfect setting for the conference.

Interested in partnering with Tales of the Cocktail Foundation?

Are you interested in participating in Tales of the Cocktail 2025, have a brilliant idea for a Partner Program, or are you interested in Year-round Opportunities? Fill out the Partnership Inquiry Form with your contact and brand information, and our Partnerships team will be in touch with our latest opportunities.

Why partner with Tales?

What started as an annual walking tour in 2002 has since become the world’s leading cocktail conference- Tales of the Cocktail. This conference leads the way for professionals and drink lovers to convene in New Orleans to network, mingle, and sip, all while enjoying the magic of New Orleans. Brands have hundreds of opportunities to curate specific events, activations, and education that caters to industry professionals, bartenders, distillers, and distributors. Tales of the Cocktail (TOTC) has become the epicenter for exchanging new ideas, products, and techniques. Tales of the Cocktail also offers year-round opportunities including partner programs, the CAPs program, and grant writing- just to name a few. Find more information on these wonderful programs below.

Important Dates

January 15th, 2025 – Shopify Officially Open
May 19th, 2025 – Liquor Order Due
May 19th, 2025 – Last Day to Confirm On-Site Activations
May 19th, 2025 – Contracts & Invoices Due
Cancellation Dates
- Cancellation – 10% Owed – Date of Confirmation – March 21st
- Cancellation – 25% Owed – March 22 – April 20th, 2025
- Cancellation – 50% Owed – April 21 – May 26, 2025
- Cancellation – 100% Owed – After May 26, 2025
July 20-25th, 2025 – Tales of the Cocktail

Unsanctioned Events Policy - Tales of the Cocktail

Whether you are a brand, bar, hospitality group, or individual, registering events on the Tales of the Cocktail schedule supports the Foundation’s year-round efforts to educate, advance, and support the global hospitality industry.

Registering events with the Foundation allows us to work closely with and comply with the City of New Orleans, the Louisiana Alcohol and Tobacco Commission, and New Orleans Police Department’s safety regulations and permitting requirements. Our goal is to keep our community as safe as possible while in New Orleans, and a few of the ways we do so include a 24-hour hotline, requiring all registered attendees to sign and acknowledge our Code of Conduct, and submitting a full list of official events to the City. By registering events, you are supporting the entire bartending community and ensuring the sustainability of the Foundation’s initiatives.

Unsanctioned Events are defined as any events that are NOT registered and therefore NOT included on the official TOTC Agenda. Inclusion on the TOTC agenda is contingent upon a financial contribution to the Foundation, based on pricing set forth by Tales of the Cocktail Foundation.

Should you be found to be participating or hosting an Unsanctioned Event, the Foundation’s Board of Directors reserves the right to withdraw some (but not limited to) or any of the following. Please note that this policy also extends, but is not limited to employees, business associates, and affiliated entities and can apply to the current year and/or the year immediately following.

Eligibility to sit on committees (Philanthropy & Development, Education, Spirited Awards, Tales Catalyst, and any future committees TOTCF may form)
Eligibility to moderate or sit on any panels for TOTCF seminars
Eligibility to be considered for a Spirited Award or be acknowledged as a Tales Catalyst
Eligibility to be considered for grants or scholarships
Ability to host future events with the Foundation