All working media and content creators who focus on travel, festivals, conferences, culinary experiences, and spirits topics are eligible to apply. It is recommended that you have a confirmed assignment.

We recommend getting in your application as soon as you have an assignment. You can certainly wait until the deadline, but there will be a smaller pool of credentials available.

Unfortunately, no. Each member of your team will need to fill out their own application to answer all necessary questions.

Yes! As much as we would like to take all applicants, we have a limited number of credentials available. The review is greatly weighted on the content and thoroughness of the application.

Tales of the Cocktail Foundation (TOTCF) is thrilled to announce the annual Tales of the Cocktail^® (TOTC) conference. Tales will return to its host hotel, the Ritz-Carlton, New Orleans, from Sunday, July 19 to Friday, July 24, 2026, featuring TOTCF’s signature in-person education, tastings, networking, and awards programming. 

The Foundation embraces the theme SPARK in 2026 as the recognition that every great movement begins with a single idea, moment, or connection. It celebrates the power of inspiration and the potential for even the smallest action to ignite meaningful change.

Inviting industry professionals and drink lovers to convene in New Orleans this July, the TOTCF team is actively slating a host of programming, encouraging guests to sip, mingle, and toast to a communal appreciation of cocktails, all while enjoying the spirit of New Orleans. With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, TOTC is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques.

Media will have a distinguished color lanyard at Tales of the Cocktail.

Pick up your media credentials in person at our Credentialed Registration when you arrive at the conference. The location of Credentialed Registration is located at the Iberville entrance of the Ritz-Carlton New Orleans, 910 Iberville Street, New Orleans, LA 70112, beginning Sunday, July 19, through Friday, July 24.

Yes! In the tasting rooms, you get the opportunity to meet brands one on one and learn more about products. Guests will be able to talk with experts from companies, learn about the history of the products, and sample products, some of which are not available in the United States. All Tasting Room and Brand Education sessions are complementary to media and presenters with your credential wristband. Some Brand Education sessions require a free RSVP.