Chicago, IL — July 15, 2025 – ShakeStir, the parent company of Cocktail Courier and Shaker & Spoon, and Tales of the Cocktail Foundation (TOTCF) are thrilled to announce a strategic partnership between Cocktail Courier, the leading cocktail e-commerce platform, and Tales of the Cocktail Foundation, the preeminent global cocktail conference and nonprofit organization dedicated to advancing, supporting, and educating the global drinks community.
This groundbreaking collaboration will unite TOTCF’s values—celebrating the breadth and depth of talent and creativity within the drinks industry—with Cocktail Courier’s mission to deliver world-class cocktails directly to millions of cocktail enthusiast households across the United States.
Through this partnership, Cocktail Courier will spotlight award-winning spirits, renowned bars, and celebrated bartenders recognized by Tales of the Cocktail Spirited Awards®, bridging the gap between the professional bar community and consumers eager to explore exceptional cocktails from the comfort of their homes.
“At Tales, we work to foster growth and recognition for our bartenders, brands, and partners,” said Eileen Wayner, CEO of TOTCF. “By partnering with Cocktail Courier, we are excited to share the artistry and innovation of the spirits world with a wider audience, while also supporting the bartending community in meaningful ways.”
Cocktail Courier will feature exclusive cocktail kits, recipes, and products inspired by the annual Tales of the Cocktail Spirited Awards® and other flagship initiatives. These offerings will highlight the creativity and craftsmanship of award-winning bars and bartenders, and brands connecting consumers with the vibrant stories behind each drink. The first round of curated cocktail kits launch this July, featuring exclusive recipes crafted, in partnership with Shaker & Spoon, by past winners of the Tales of the Cocktail Spirited Awards®. A second round of kits will debut just in time for the holiday season, spotlighting signature recipes from a Spirited Award–winning category.
The kits will debut at Tales of the Cocktail 2025 in New Orleans. Kapri Robinson, the 2024 Tales Spirited Awards U.S. Bartender of the Year, will be on hand at a special happy hour to serve her kit-featured cocktail, Ginger and Jasmine and Pear! Oh My!, as well as recipes from Kate Gerwin, Spirited Award winner in 2023 for Best U.S. Bar Team (Happy Accidents), and Alex Jump, winner of the 2024 Spirited Award for Best U.S. Bar Mentor.
Scott Goldman, CEO of ShakeStir, shared: “This partnership goes beyond cocktails—it’s about connecting professional bartenders with cocktail lovers across the nation. Tales of the Cocktail inspires us all, and we’re proud to bring its vision to the consumers who would truly enjoy it the most.”
Together, Cocktail Courier, Shaker & Spoon, and TOTCF are committed to elevating the cocktail experience, celebrating excellence in the industry, and supporting bartenders and brands in sharing their craft with a passionate audience.
https://www.cocktailcourier.com/pages/tales-spirited-awards
About ShakeStir
ShakeStir is a leading beverage alcohol e-commerce and tech enablement company, bringing together Cocktail Courier, Shaker & Spoon, and Thirstie to create a comprehensive ecosystem for cocktail enthusiasts and brands. By combining high-volume cocktail delivery, curated mixology experiences, and cutting-edge e-commerce solutions, ShakeStir is revolutionizing how consumers engage with cocktails at home.
About Tales of the Cocktail Foundation
Tales of the Cocktail Foundation is a non-profit organization that educates, advances, and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events. Tales of the Cocktail will take place in New Orleans July 20–25, 2025. #totc2025
Media Inquiries:
ShakeStir – [email protected]
Tales of the Cocktail Foundation – [email protected]
