![?php echo $image['alt']; ?>](https://talesofthecocktail.org/wp-content/uploads/2026/03/TOTC26_C_Diageo_World-Class-Guest-Shift_General_Jacob-Tyler-Dunn_001-scaled-e1772663344226.jpg)
Tales on Tour: Dallas
March 23-24, 2026
The Joule, 1530 Main St., Dallas, TX
Tales of the Cocktail Foundation is thrilled to bring its reimagined Tales on Tour experience to Dallas on March 23–24, 2026, delivering two days of education, wellness, networking, and celebration designed specifically for bartenders and hospitality professionals. Hosted at The Joule, the Dallas stop marks the second stop of the 2026 Tales on Tour series, following Chicago’s stop this past February.
Tales on Tour Education, Tales Lounge & Party Pass: $50
Includes:
Seminars (based on a first-come, first-served basis)
The Tales Lounge at The Joule, featuring tastings with local and national brands
By RSVP and Spirited Drinking & Dining Events (based on availability)
Tales on Tour: Dallas Hotel Block
Book your stay at a special rate for Tour attendees.
The Joule
A revitalized, Neo-gothic landmark in the heart of downtown Dallas, The Joule is a cultural hub, dining and retail destination, and neighborhood gathering place-all wrapped in a luxury boutique hotel. In a thriving urban setting, The Joule is an oasis for design lovers, art admirers, and appreciators of the uncommon.
Lorenzo
Welcome to this art-centric, business-inspired boutique hotel, which sits in the vibrant Cedars area of Downtown Dallas. With a rich history, Lorenzo Hotel has since been revived from its original ‘70s structure and redesigned to stimulate the mind, ignite your imagination, and relax in total style. With 237 beautiful guest rooms, 2 delicious restaurant outlets, and a resort-style pool and pool bar, this Texas getaway is one to remember.
Conference Agenda
Loading…
Whova
Thank You to Our Sponsors
PRESENTING SPONSORS
OFFICIAL PARTNERS
DALLAS PARTNERS
