Grants Program

Grants Program

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Mardi Gras Gives Grant

A one-time $250 direct-payment to bartenders and barbacks

Mardi Gras is a time of reflection and celebration for New Orleans, but bar closures this year due to the pandemic greatly impacted the local bar community. At the beginning of 2021, Tales of the Cocktail Foundation paired up with Gambino’s King Cake Rum Cream, Gambino’s Bakery, Tequila Tromba USA, Republic National Distributing Company, Don Q Rum, Tito’s Handmade Vodka, Rémy Cointreau, Edrington, and 375 Park Ave Spirits to provide direct payments to local bartenders affected by the COVID-19 Pandemic.

The Mardi Gras Gives grant initiative concluded at the beginning of April 2021 and provided $62,500 in immediate relief funds to New Orleans’ furloughed and laid-off bartenders and barbacks affected by the COVID-19 pandemic with a one-time first-come, first-served $250 grant.

**Please read below for more details and the parameters for this grant**

TOTCF 2020 Grant Recipients

Grants Process

Tales of the Cocktail Foundation is not currently accepting Grant Applications; stay tuned for future announcements.

Mission Statement and Pillars


Tales of the Cocktail Foundation is a non-profit organization that Educates, Advances, and Supports the global hospitality industry and creates lasting impact in our host communities.


Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events.


We believe in the power of education to advance the hospitality industry. Programs connect the community to the knowledge of industry leaders and innovators via seminars about spirits history and new craft techniques, business training, an online knowledgebase, access to emerging and industry-leading products, and direct mentorship that can change career trajectory and lives.


We are a platform for thought leadership and development of standards around key issues facing our industry. Woven throughout our programs are professional networking and community building opportunities to better connect our diverse, global community. We accelerate the growth of the spirits industry through forward-thinking partnerships and mentorship programs, such as the Cocktail Apprentice Program, to develop the next generation of industry leaders.


We create lasting impact in the communities we serve through financial and promotional support programs geared to individuals, organizations and communities that define the history and future of the industry and in those cities that host our events. We provide direct resources in areas such as education, healthcare, addiction, sustainability and advancement of diversity. Through our support programs, the Foundation will support those who are the catalyst at the forefront of defining industry standards and of the advancement of our craft.


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