Tasting Rooms are held at the Ritz-Carlton, New Orleans where attendees can interact with brands in between Seminars and Beyond the Bar activities. Tasting Room events range from pre-built bars, educational info sessions, and week-long residencies. There’s a tasting room perfect for any attendee and provides an intimate look at our partner brands. Cheers!
Grab & Geaux
Located at the fountain on the first floor of the Ritz-Carlton, New Orleans, Grab & Geaux allows attendees to grab a quick cocktail while on the go in between sessions.
TOTC2023 Grab & Geaux Partners:
Branca USA, Haus Alpenz, Lo-Fi Vermouth, Ritual Zero Proof, and Uncle Nearest
Grab a drink at the Corner Bar located in the heart of the action on the first floor of the Ritz-Carlton, New Orleans. This Tasting Room serves up cocktails and new products to sample from behind the stick in the middle of the conference.
TOTC2023 Corner Bar Partners
ITALICUS, Jameson Irish Whiskey, Laird & Company, O.H. Ingram River Aged, Redbreast Irish Whiskey, and Samson & Surrey
Located on the first floor of the Ritz-Carlton, New Orleans, Morning Bar tastings help Tales attendees start their day off right (or shake off the night before).
TOTC2023 Morning Bar Partners
Angel’s Envy and Fever-Tree
No + Low Pop-up Bar
Sample something new and learn about a drinking trend on the rise at the No + Low Bar. This space showcases spirit-free and low-ABV products and cocktails at the Ritz-Carlton, New Orleans.
TOTC2023 No + Low Pop-up Bar Partners
Cut Above Spirits, Ghia, Ritual Zero Proof, Seedlip, and Spiritless
TOTC2023 Traditional Tasting Rooms
Taste the latest and most legendary pours that the best spirits brands in the biz have to offer. This year’s Traditional Tasting Rooms can be found on the first floor in the following rooms at the Ritz-Carlton, New Orleans: Algiers, Carrollton, and Fountainbleu.
TOTC2023 Traditional Tasting Room Partners
Blackened American Whiskey, Bulleit Frontier Whiskey, El Dorado Rum, Ferrand Dry Curaçao, Hospitality 201, Indie Spirits, Infinium Spirits, Mijenta Tequila, Paradise Spirits, Samson & Surrey, Southern Glazer’s Wine & Spirits, Tanduay Rum, and Tasting Alliance
TOTC2023 Brand Residencies
Check out Diageo’s and Lyre’s Non-Alcoholic Brand Residencies, Monday-Thursday during Tales. Watch cocktail battles and learn trade secrets at their uniquely designed seminars throughout the week. These special experiences will be located in the Ballroom on the second floor of The Ritz Carlton, New Orleans.
TOTC2023 Brand Residency Partners
Diageo and Lyre’s Non-Alcoholic
TOTC2023 Brand Education
These 2-hour interactive educational workshops are a space where attendees can taste and learn.
TOTC2023 Brand Education Partners
Altamura Distilleries, Boiron Americas INC, Bombay Sapphire, Bombay Premier Cru, Brown Forman, Cristalino Coleccion, Crown Royal, George Dickel, Haus Alpenz, Infinium Spirits, Mast-Jägermeister US, Samson & Surrey, Slane Irish Whiskey, and USBG National Charity Foundation
TOTC2023 Brand Bar
Get a drink at the Tasting Room Bar where brands take over this exclusive space to serve Tales attendees on the second floor of the Ritz-Carlton, New Orleans.
TOTC2023 Brand Bar Partners
Libbey, Ritual Zero Proof, and The Perfect Purée of Napa Valley
TOTC2023 Product Demo Table
Learn about new apps, websites, tools, and more.
TOTC2023 Product Demo Table Partners
Allara Global, Chef Rubber, Maven Table, and Tock
New Orleans Spirits Competition Finals
Observing a spirit competition can be painfully dull … unless you get to taste along with the judges. The audience at the finals of the New Orleans Spirits Competition will have the same set of sample spirits before them as each judge. The panels of four prominent judges — including spirits luminaries Dale DeGroff and Jeff “Beachbum” Berry — will sip, rank, and discuss in an open process to determine the spirit of the year in four classes: Agave, Gin, Rum, and Whiskey. Come and be part of the conversation!
Singapore x Tales Residency
In July 2022, Tales of the Cocktail Foundation announced a partnership with the Singapore Tourism Board to highlight the culture and talent that abounds within the island nation. Singapore bars and talent will be integrated across four days of a Singapore x Tales residency at Tales of the Cocktail 2023. Held on-site at The Ritz-Carlton, New Orleans in the French Quarter Balcony room, this residency will allow Tales attendees to experience a taste of Singapore’s innovation and culture. Monday through Thursday, TOTC will spotlight a different bar and team for a daily changing VIP experience. Featured bars will include Elephant Room, Fura, No Sleep Club, and Republic.