2019 Marie Brizard ‘Toast to HerStory’ Cocktail Challenge Details & Official Rules
Endorsed by Julie Reiner & Dale DeGroff
What Woman Inspires You?
Craft your story through mixology by using any of the Marie Brizard liqueurs and compete for an exclusive trip to Bordeaux, France.
Marie Brizard, one of the oldest French Liqueur Maisons, has been daring since its creation in 1755 in Bordeaux. A young visionary woman, Marie Brizard created the legendary Anisette, a symbol of subtlety and French elegance, a recipe that has been carefully kept secret and treasured for 260 years. Famous for its mastery of the art of Mixology, Marie Brizard is today a reference in over 100 countries. It is the preferred partner of bartenders. Inspired by the strength and spirit of Marie Brizard, this competition challenges bartenders to create a cocktail inspired by an iconic woman in history to a woman with a personal connection and story.
About the Challenge
Who is your “her”? We want to hear your stories and view the amazing cocktails that were inspired by “her”.
Enter the Toast to HerStory Competition through Instagram by posting a photo of your "her" inspired cocktail and mention the woman you’re paying tribute to along with the recipe to Instagram using the hashtag #ToastToHERstory.
Be sure to tag both @mariebrizardusa and @tales_of_the_cocktail.
Deadline to submit entries is May 24th, 11:59 PM EST
This challenge is open to all full-time (30+hour) US bartenders, must be 21+to participate
The Top 5 US finalists will win a trip to Tales of the Cocktail 2019 where they will compete at the Marie Brizard Toast to HerStory Tasting Room for celebrity judges Dale DeGroff and Julie Reiner. The grand prize is a trip to Bordeaux, France to compete in the Global Marie Brizard Master Challenge Nov 17th - 20th, 2019
1. The cocktail creation must include a minimum of 20 ml or 1 oz of Marie Brizard ® Products (Liqueur)
2. The cocktail creation shall contain no other competitors’ liqueurs and syrup brands.
3, The cocktail creation shall contain no more than 5 ingredients – Excluding garnish, sprays, and zests.
4. Cocktail recipe using widely available ingredients, commonly used on bars, are preferred.
5. Cocktail recipe including a “homemade ingredient” can be used but the recipe of the “homemade ingredient” must be included. Please consider that an easily “homemade ingredient” is preferred.
6. Hot cocktails and shooters are not permitted.
7. Cocktail names using rude, lurid, sexual words or associated with narcotics or engine vehicles is not permitted.
*Not following the rules could result in score deductions or disqualification*
View the Marie Brizard USA product range here: https://mbwsblog.com/
Toast to HerStory Celebrity Judges
Julie Reiner has been elevating the cocktail scene in NYC for fifteen years, most notably with the opening of the Flatiron Lounge (2003), the Pegu Club (2005), And Brooklyn’s Clover Club (2008) and her consulting company, Mixtress Consulting, which helps to create top-notch beverage programs and cocktails for restaurants, bars, resorts, and spirits companies. In 2009, Clover Club was honored with the award for “Best New Cocktail Lounge in the World” at Tales of the Cocktail in 2013, took home the award for “Best American Cocktail Bar”, “Best High Volume Bar”, and Julie was personally awarded “Best Bar Mentor”. Clover Club has also been listed in Drinks Internationals 50 best bars in the world.
In 2015, Julie opened Leyenda, a pan-Latin bar and restaurant with Ivy Mix, a long time bartender at Clover Club. Leyenda celebrates spirits and imbibing traditions from across the Spanish-speaking world and beyond. The drinks are complemented by authentic fare by Chef Sue Torres, a noted Latin culinary authority.
Known as the King of Cocktails, and a leading trainer and sought after authority in the beverage industry, DeGroff is a founding partner of the award-winning Beverage Alcohol Resource(BAR), a partnership of six of the world's leading spirits and cocktails authorities who provide training and credentialing in distilled spirits and mixology. Author of two best selling cocktail books: The Essential Cocktail (Random House), winner of the 2009 Tales of the Cocktail Spirited Award, And The Craft of the Cocktail (Random House), DeGroff recently won the 2019 Wine Enthusiast Magazine Legends Award, and the 2019 VIBE Industry Innovator Award.