Seminars
Tales of the Cocktail® Seminars
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The Tales of the Cocktail (TOTC) Seminar Program is the best in the business. Built to bring innovative, inclusive, and stimulating education to the industry each July in New Orleans, the seminars are organized by track: Beyond the Bar; Business; Culture and Futures Lab.
Each year the content is inspirational, relevant and immediately applicable to today’s bartenders, bar owners and industry professionals. TOTC seminar content is presented by a global selection of passionate topic experts vetted by the Tales Education Committee.
Hosted at The Ritz-Carlton and supported by the legendary Cocktail Apprentice Program, the Tales seminar experience is at the heart of the industry’s leading cocktail conference.
TOTC2025 Seminar Tracks & Types
Business Seminar Track
An excellent bar only works if the business is built on an equally impressive foundation. The bar industry is constantly evolving with innovative ideas, progressive bar programs, and creative bar concepts that today’s consumers are thirsty for. Business Seminars are a platform to address current trends in the industry, such as commerce, venture, and design. Topics include marketing, operations management, human relations, finances, investors, real estate, and more. Tales of the Cocktail Foundation recognizes the advantage of pooling together global business insights from the best and brightest in the industry and leveraging this tremendous resource to uplift and improve the entire community.
Culture Seminar Track
Thoughtfully exploring the culture and the lifestyle of the bartending community has always been at the core of Tales of the Cocktail’s programming. Covering a variety of topics, Culture Seminars are industry-driven and designed for bartenders of all levels. These seminars are a space to learn about the specifics of the drinks industry including spirit proficiency and drinks industry history.
Beyond the Bar Seminar Track
Tales of the Cocktail Beyond the Bar seminars are designed to explore critical topics beyond traditional spirits education. These sessions focus on mental health, physical wellness, social justice, substance use, sexual harassment prevention, sustainability, and more.
Technique Lab Seminars
Sometimes the best way to learn something is by doing. Technique Lab seminars offer hands-on technique building or teaching a physical skill. Attendees will get hands-on training with equipment or other experiential learning style models.
Futures Lab
Tune in to the Futures Lab series on Monday, July 21, and Tuesday, July 22, to be immersed in 20-minute short-format, thoughtful discussions on the future of the drinks industry. Futures Lab topics range from Sustainability and Hospitality to Technology and beyond.