Behind the Bar

BYOB: Build Your Own Brand

You've read the "how-to" books and read every blog post on the subject, but do you really know what it takes to start your own spirits brand, and hurdle over the daunting "90% failure" statistic that befalls most startup companies? This seminar takes you beyond the sterile instructional materials you're used to, and uses real-world examples to provide a more comprehensive outlook on the most practical practices to implement when starting a company. With a panel consisting of qualified spirits professionals (Simon Ford, Jasper Nelissen, Melanie Asher, Missy Koefod, and Daniel Singer), this seminar will set you on the path to realizing your entrepreneurial goals.

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