Behind the Bar

Breaking the Mould

While there are certain steps that should always be followed to achieve success (such as putting in hard work), sometimes you need to step out of the realm of convention to truly stand out. Alex Kratena (P(our)), Joe Schofield (Tippling Club), Luke Whearty (Operation Dagger), Matt Whiley (Peg + Patriot) and Nathan O'Neill (Nomad Bar) - the individuals behind some of the world's most innovative and progressive beverage programs - discuss the processes that led to their rejection of trends and conformity, and make "creativity" accessible for all.

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